Search engine optimization and public relations need to become best friends. Why? Because SEO as we knew it two years ago is dead. As our approaches to link building are constantly evolving, a stronger tie between these two marketing fronts is being seen. With that said,...
There is nothing more important to executives than crunching numbers, or so it would seem. ROI is usually all the talk and has been for years. But what about an ROI on social media? How do you measure it when so few companies use it to actually sell products? The answer...
Matthew Swyers Inc. Magazine I was recently in New York City for business and I stayed in Times Square. If you spend any amount of time there, in addition to other landmarks such as the famous ball that descends on New Year's Eve and, of course, the Naked Cowboy, you will...
Learn about how one company made sure their product got the attention of an important buyer. Inc Magazine - Promote Yourself Creatively
Our company often works with start ups at a very early stage. These companies have just come up with their "ah-ha!" idea and generally have no clue where to go from there. We come in to help bring about the execution that brings the idea to life, and more importantly......
Whether you’ve been favoring Facebook for years, were one of the early MySpace activists, or are new to social media all together; learning how to effectively use Twitter is a trending skill that can prove profitable in today’s business world. In fact, you’re considered...
We have all had that moment, we see something amazing and our ability to speak is gone. We notice the fine details of every line, every color, every…everything! We are immediately drawn in. We have to have it, we have to tell our friends, we need more and more. ...
When we think of branding and marketing, we think “POP!” We say, “Our product needs to “sizzle” and “wow”!” While being excited about your brand is important, so is understanding your ultimate goal. Branding is a necessity in successful business. Did you hear me…? I...
Public Relations is not just for damage-control. Companies look to PR to maintain their image, build upon it and create a buzz about their products and services. But, as we’ve moved into a digital era, companies are using PR differently. Social networking sites...