The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. How to Get Started Getting started in any new field can be...
The latest news and insight from the marketing world.
What is Public Relations?
Public Relations is one of those careers that you constantly hear about and see on TV. Characters’ in your favorite shows have careers in PR (Think Samantha Jones in Sex and the City or Olivia Pope in Scandal), but viewers only get a vague idea of what the occupation...
Making the Most of Your Marketing Time
In the content marketing world, we all feel that we could use an extra hour (or dozen hours) in the day. Trends are constantly popping up and fading away and it can be challenging to keep up-to-date. With so many ways to reach your consumers, on so many different...
How to Create Effective Video Content
In today’s market it’s easy to see that consumers want visuals. Facebook, Snap Chat, Twitter, BuzzFeed, Instagram and more have taken video content to the next level. Today it’s so simple for consumers to scroll through their newsfeed and get caught up on everything going...
Are You Juggling too Many Social Media Accounts
The Reason so Many Brands Take on Every Social Media Platform When social media first originated, brands were viewed as innovative if they became amongst the first adopters. They would ride the wave until a platform was phased out and move onto the next. Only, the big...
How to Get Media Coverage for Your Brand’s Next Big Event
Event planning is challenging enough, but planning a great event and getting media attention is no easy feat. The added pressure of inviting the right media, getting great coverage and having enough time to give each media personnel the attention they need can make even...
Misconceptions about PR
People have their own vision of what public relations is really about. Whether you learned from TV, movies or from watching crisis PR personnel during a press conference “spin” a story, everyone has their own image of what the career is like. However, once you’ve worked in...
4 Lessons for a PR Newbie
Public Relations is one of the most misunderstood professions in existence. With so many layers and aspects that are not apparent to the public eye, it can be easy to be misunderstood. If you are new to the PR industry, there are some key lessons to learn to allow yourself...
6 Keys to Effective Content Marketing
It doesn’t take a genius to understand that marketing is a little more complex these days. Your marketing program should be full of a lot of moving parts, built on the idea that marketing is now a two-way street. Gone are the days of the one-way shouting match to get your...
Ad Madness
Budweiser Since Budweiser began they have been able to provide an experience with each of their ads. With this campaign they don’t just give viewers beer; they give them a hot day at the pool with attractive women. Budweiser has stayed at the top of the field when it comes...