You know, without a doubt, your brand is the finest in the industry. You have all the confidence in the world and believe your brand is the alpha, but do your consumers understand why you are so much better than your competition? The best way to differentiate your brand—...

The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. Glamorous Life of PR While public relations might be...

For a brand to maintain their success, they must constantly create innovative ways to deliver to their consumers. It’s all about discovering what consumers want, and how they want it. Today, brands are able to reach their consumers in a variety of unique ways and utilize...

Is your brand mobile? If you pay attention to the numbers, it should be. The percentage of adults who own a smartphone in the U.S. has grown from 35 to 68 percent in the last 5 years according to the Pew Research Center. As our society becomes more reliant on mobile...

Visual storytelling is the best way a brand can share with consumers who they are, what they do and why they should care. Videos offer the best visual portrayal of your brand and through that, have the ability to control the exact message being sent out and maximize the...

Years ago, consumers valued the ability to walk into a store, look the salesperson in the eye, and demand genuine honesty from the people they bought their goods and services from. Today, we buy our goods with a click and interact with brands over social media instead of...