From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...
If you’ve spent even a small amount of time on social media in the last few years, you’ve probably noted videos appearing more frequently. On any given day, you might see your best friend’s GoPro video from their last vacation and a clip of that great play your team made...
You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...
Keeping up with the most important marketing and advertising news just got a lot easier! Get the scoop on the marketing and advertising news you need to know this week. The Toys “R” Us Rebrand That Almost Was In June, the once-beloved toy superstore Toys “R” Us officially...
The calendar just flipped to November, and with Halloween behind us, consumers can expect to see red and green fill their favorite local retailers. Holiday cheer is upon us, and for your retail brand, holiday sales could make or break your year. For many retail brands,...
Virtual Reality Promotes New Saw Movie During New York Comic-Con, Lionsgate and Unity Technologies created a VR experience to promote the new movie Jigsaw. The experience includes real props from the movie, a voice-over from actor Tobin Bell and shrines to the eight...
In today’s unpredictable social climate, companies are faced with the decision, or rather responsibility to send messages through marketing and advertising. Individuals are exposed to anywhere from 5,000 to 10,000 advertisements each day, and with over 200 billion dollars...
The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. Social Media Growth 81% of the United States population has...
Snapchat has unleashed new features and brands should be excited. Since the birth of Snapchat, we’ve watched it evolve from a platform used for disappearing photos into an elite stage for international news, pop culture and of course— 10 second disappearing photos/videos....
The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. Social Media Craze Social media is one of the easiest...