The most notable marketing news this week is full of major changes, surprises and controversies for some of the biggest brands. Read on to catch up on the marketing and advertising stories you need to know this week. Brands Feel the Blow of SXSW Cancellation After weeks of...
COVID-19, known to most of the world as the new coronavirus, has managed to completely take over the lives of individuals, governments and business everywhere. Just one month after the first cases were identified in Wuhan, China, the World Health Organization declared the...
Ready to leap into the biggest advertising and marketing news of the week? Catch up on all the stories you need to know in our Weekly Must Reads. Aviation Gin Celebrates a 21st Leap Day Birthday Though Arlene Marko has been alive for 84 years, Saturday was her official...
In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...
How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their consumers...
2020 is already a monumental year. It’s the first year of a new decade, and there are a number of defining events lined up with the potential to affect the years to come. Many brands hope to predict the future of marketing, but the reality is that we live in a world is...
For years, audiences posted their every thought and shared their activity online without hardly a care. We didn’t think twice about linking all of our apps and profiles together, giving Facebook access to our favorite games. Why waste time creating a new username and...
Do you feel like your company is investing time and energy into your marketing plan, but you just can’t tell which channels are most effective? Or are you unsure of how much money you should really be devoting to your marketing efforts? You might think it’s just your...
Imagine how you would describe a good friend to someone who has never met them before. You might start with some basic facts, like their age, where they work and where they live. But before too long, you would naturally start describing more about their personality and...
Imagine yourself doing your weekly shopping at the store. If all the names and logos were removed from their products, which brands would you recognize? You might immediately identify the bright orange laundry detergent bottle as Tide, the red soda boxes accented with a...