Big change is heading to Instagram. Since creation, you’ve been used to seeing all the photos in your feed in chronological order. If you are like me, you open the Instagram app and keep scrolling until you hit a picture that you remember seeing before. Done. All caught...
For some it’s hard to put themselves out there in social settings. However, that doesn’t have to translate to your social media platforms. One can be an introvert and still be successful and socially active online. Here are some tips to help you stay active and out there...
If there is one thing that is constant in business, and in life, it's change. If change is constant, this means that your business is either in a state of growth or one of deterioration. Nothing ever stays the same. Look no further than your own body for proof....
We talk with a lot of start-up companies and young entrepreneurs every day. When asked to describe their brand, or their concept, it seems as though we are always hearing many of the same buzz-words. These are descriptors that are designed to set the brand apart, and make...
As we put Valentine's Day in our rear-view, I started thinking about how we fall in love with brands much the same way we fall in love with our significant others. Think about it. We all have a brand or two that we have that "till-death do we part" style relationship...
The art of social media. Some people seem to have the "gift" and some people don't. What distinguishes the great social media leaders from the rest of the pack? They just work a little bit harder, and like every other part of business, it requires just a little bit of...
It is a question I ask our clients and prospects regularly. It is also the source of frequently complaints from our clients. The internal marketing staff. Businesses across the nation, both large and small are struggling to grow and adapt to new marketing strategies. ...
For companies with a small marketing budget and very little awareness outside of their small circle of influence, it can be a difficult journey to win business and grow popularity on a massive scale. Instead of trying to mainstream your product and message to appeal to a...
Why shouldn't 2014 be your best year yet? It's a new start. Sure there will be challenges, but all in all things are moving along well enough for any smart person to take on the world, and achieve success and happiness. Don't wait until the parties are done and the...
At first blush, "marketing nirvana" seems an oxymoron, like "jumbo shrimp" or "working vacation." But so does the brand "Burkini"—a combination of "burka" and "bikini," yet its creator embraced the path to marketing nirvana and became an international success. Here's the...