In the advertising world, it’s wise to expect the unexpected. In this week’s Marketing Must Reads, we’re discussing an Apple ad controversy, growing preference for Instagram over TikTok, and other surprising marketing & advertising developments...

Changing consumer habits and priorities have led many businesses to adjust their marketing strategies this year. Find out how top brands are branching into new media and creating new campaigns to appeal to customers in our must-read articles linked...

In recent weeks, brands have shifted their marketing strategies to focus on consumers’ changing interests and priorities. Find out how the Olympics, John Deere, and other brands are hoping to appeal to young consumers with their new campaigns in...