Is your brand mobile? If you pay attention to the numbers, it should be. The percentage of adults who own a smartphone in the U.S. has grown from 35 to 68 percent in the last 5 years according to the Pew Research Center. As our society becomes more reliant on mobile...
Visual storytelling is the best way a brand can share with consumers who they are, what they do and why they should care. Videos offer the best visual portrayal of your brand and through that, have the ability to control the exact message being sent out and maximize the...
Years ago, consumers valued the ability to walk into a store, look the salesperson in the eye, and demand genuine honesty from the people they bought their goods and services from. Today, we buy our goods with a click and interact with brands over social media instead of...
The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. How to Get Started Getting started in any new field can be...
Public Relations is one of those careers that you constantly hear about and see on TV. Characters’ in your favorite shows have careers in PR (Think Samantha Jones in Sex and the City or Olivia Pope in Scandal), but viewers only get a vague idea of what the occupation...
In the content marketing world, we all feel that we could use an extra hour (or dozen hours) in the day. Trends are constantly popping up and fading away and it can be challenging to keep up-to-date. With so many ways to reach your consumers, on so many different...
In today’s market it’s easy to see that consumers want visuals. Facebook, Snap Chat, Twitter, BuzzFeed, Instagram and more have taken video content to the next level. Today it’s so simple for consumers to scroll through their newsfeed and get caught up on everything going...
The Reason so Many Brands Take on Every Social Media Platform When social media first originated, brands were viewed as innovative if they became amongst the first adopters. They would ride the wave until a platform was phased out and move onto the next. Only, the big...
Event planning is challenging enough, but planning a great event and getting media attention is no easy feat. The added pressure of inviting the right media, getting great coverage and having enough time to give each media personnel the attention they need can make even...
People have their own vision of what public relations is really about. Whether you learned from TV, movies or from watching crisis PR personnel during a press conference “spin” a story, everyone has their own image of what the career is like. However, once you’ve worked in...