Marketing

The latest news and insight from the marketing world.

 

How to Develop Content Ideas for Your Company

How to Develop Content Ideas for Your Company

From infomercials to pop-up ads, we have been hit with salesy messages for much of our lives. As a result, many of us have become more resistant to those tactics. Today, as people search for topics they are interested in, they want to discover a brand, not find sales...

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Planning 401: Influencer Marketing

Planning 401: Influencer Marketing

From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...

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Planning 101: Expect Chaos

Planning 101: Expect Chaos

You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...

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Weekly Must Reads

Weekly Must Reads

Keeping up with the most important marketing and advertising news just got a lot easier! Get the scoop on the marketing and advertising news you need to know this week. The Toys “R” Us Rebrand That Almost Was In June, the once-beloved toy superstore Toys “R” Us officially...

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Weekly Must Reads – 10/23/17

Weekly Must Reads – 10/23/17

Virtual Reality Promotes New Saw Movie During New York Comic-Con, Lionsgate and Unity Technologies created a VR experience to promote the new movie Jigsaw. The experience includes real props from the movie, a voice-over from actor Tobin Bell and shrines to the eight...

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