Thought leadership is a buzzword that constantly gets thrown around in business circles. What exactly does it mean to be a thought leader? In short, it means you present innovative ideas and are valued source of information to your audience. The content you create offers...
From infomercials to pop-up ads, we have been hit with salesy messages for much of our lives. As a result, many of us have become more resistant to those tactics. Today, as people search for topics they are interested in, they want to discover a brand, not find sales...
In many businesses, social media lives within the marketing or public relations department. Meanwhile, your other departments probably only use social media to find funny memes and read Facebook updates during the workday. However, social media is about more than just...
In the 24-hour news cycle world we live in today, timeliness is more important than ever. On social media, trends and breaking news emerge by the hour, and if you don’t keep up, you’ll be left behind. Makes it kind of hard to have a plan, doesn’t it? Our solution? Focus on...
Today there are more than two billion people using social media across the globe. People are more connected than ever before, both with friends around the world and the brands they love to buy. Social media presents an opportunity for your brand to build a relationship...
From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...
If you’ve spent even a small amount of time on social media in the last few years, you’ve probably noted videos appearing more frequently. On any given day, you might see your best friend’s GoPro video from their last vacation and a clip of that great play your team made...
You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...
Keeping up with the most important marketing and advertising news just got a lot easier! Get the scoop on the marketing and advertising news you need to know this week. The Toys “R” Us Rebrand That Almost Was In June, the once-beloved toy superstore Toys “R” Us officially...
The calendar just flipped to November, and with Halloween behind us, consumers can expect to see red and green fill their favorite local retailers. Holiday cheer is upon us, and for your retail brand, holiday sales could make or break your year. For many retail brands,...