Marketing

The latest news and insight from the marketing world.

 

Planning 401: Influencer Marketing

Planning 401: Influencer Marketing

From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...

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Planning 101: Expect Chaos

Planning 101: Expect Chaos

You plan the perfect marketing campaign. It goes off without a hitch, and your exact target audience immediately jumps on board. There are no last-minute changes, everything goes exactly as planned and you immediately experience the massive success you expected. Yeah,...

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Weekly Must Reads

Weekly Must Reads

Keeping up with the most important marketing and advertising news just got a lot easier! Get the scoop on the marketing and advertising news you need to know this week. The Toys “R” Us Rebrand That Almost Was In June, the once-beloved toy superstore Toys “R” Us officially...

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Weekly Must Reads – 10/23/17

Weekly Must Reads – 10/23/17

Virtual Reality Promotes New Saw Movie During New York Comic-Con, Lionsgate and Unity Technologies created a VR experience to promote the new movie Jigsaw. The experience includes real props from the movie, a voice-over from actor Tobin Bell and shrines to the eight...

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Create a Meaningful Message: Risk and Reward

Create a Meaningful Message: Risk and Reward

In today’s unpredictable social climate, companies are faced with the decision, or rather responsibility to send messages through marketing and advertising. Individuals are exposed to anywhere from 5,000 to 10,000 advertisements each day, and with over 200 billion dollars...

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