Do you feel like your company is investing time and energy into your marketing plan, but you just can’t tell which channels are most effective? Or are you unsure of how much money you should really be devoting to your marketing efforts? You might think it’s just your...
Imagine how you would describe a good friend to someone who has never met them before. You might start with some basic facts, like their age, where they work and where they live. But before too long, you would naturally start describing more about their personality and...
Imagine yourself doing your weekly shopping at the store. If all the names and logos were removed from their products, which brands would you recognize? You might immediately identify the bright orange laundry detergent bottle as Tide, the red soda boxes accented with a...
Regardless of whether or not you aced your exam on color theory, or got a 100% on that design principles project, there are certain things about design that you just can’t learn from a textbook. Things that are a byproduct of experience, and experience only. This is not to...
In any business, there’s always lots going on and fierce pressure to grow. As you prospect clients and seek new business, how often do you think about your existing customer base? If you’re not listening to those who already know and use your brand, you might miss...
Imagine you’re a long-distance runner. You set out to hit a personal record while running a marathon, but when you reach the end, you realize no one recorded your time. That would be a pretty big letdown, right? From sporting events to business growth, we define success...
Have you ever been a bit too excited for a big event and built up your hopes too high? Whether it’s a bad first date or an underwhelming vacation, having your unrealistic expectations crushed can make you feel disheartened. Our new clients often tell us about times they’ve...
In many ways, marketing is a lot like scary movies. Both try to create a spectacle, produce strong emotions and leave the audience with a memorable experience. Another similarity? When they’re bad, they’re really bad. Some scary movies are big blockbuster hits, but some...
Thought leadership is a buzzword that constantly gets thrown around in business circles. What exactly does it mean to be a thought leader? In short, it means you present innovative ideas and are valued source of information to your audience. The content you create offers...
From infomercials to pop-up ads, we have been hit with salesy messages for much of our lives. As a result, many of us have become more resistant to those tactics. Today, as people search for topics they are interested in, they want to discover a brand, not find sales...