People have their own vision of what public relations is really about. Whether you learned from TV, movies or from watching crisis PR personnel during a press conference “spin” a story, everyone has their own image of what the career is like. However, once you’ve worked in...
Public Relations is one of the most misunderstood professions in existence. With so many layers and aspects that are not apparent to the public eye, it can be easy to be misunderstood. If you are new to the PR industry, there are some key lessons to learn to allow yourself...
It doesn’t take a genius to understand that marketing is a little more complex these days. Your marketing program should be full of a lot of moving parts, built on the idea that marketing is now a two-way street. Gone are the days of the one-way shouting match to get your...
Budweiser Since Budweiser began they have been able to provide an experience with each of their ads. With this campaign they don’t just give viewers beer; they give them a hot day at the pool with attractive women. Budweiser has stayed at the top of the field when it comes...
Big change is heading to Instagram. Since creation, you’ve been used to seeing all the photos in your feed in chronological order. If you are like me, you open the Instagram app and keep scrolling until you hit a picture that you remember seeing before. Done. All caught...
For some it’s hard to put themselves out there in social settings. However, that doesn’t have to translate to your social media platforms. One can be an introvert and still be successful and socially active online. Here are some tips to help you stay active and out there...
If there is one thing that is constant in business, and in life, it's change. If change is constant, this means that your business is either in a state of growth or one of deterioration. Nothing ever stays the same. Look no further than your own body for proof....
We talk with a lot of start-up companies and young entrepreneurs every day. When asked to describe their brand, or their concept, it seems as though we are always hearing many of the same buzz-words. These are descriptors that are designed to set the brand apart, and make...
As we put Valentine's Day in our rear-view, I started thinking about how we fall in love with brands much the same way we fall in love with our significant others. Think about it. We all have a brand or two that we have that "till-death do we part" style relationship...
The art of social media. Some people seem to have the "gift" and some people don't. What distinguishes the great social media leaders from the rest of the pack? They just work a little bit harder, and like every other part of business, it requires just a little bit of...