When the news cycle gets you down, a funny piece of marketing can feel like a breath of fresh air. Catch up on the lighthearted, humorous campaigns brands launched this week (and get an update on the ongoing Reddit strike) in our Weekly Must Reads. Brands Capitalize on...
It’s a summer of collaborations between brands – some that make perfect sense, and some that are quite unexpected. Catch up on the latest creative partnerships you need to know about in our Weekly Must Reads. An American Eagle Summer For their latest summer campaign,...
From Pride to the Women’s World Cup, there are many summer events coming up for brands to celebrate with clever campaigns and innovative advertising. Catch up on the latest news you need to know in our Weekly Must Reads. How Brands are Celebrating Pride For the last few...
It’s been a big week for important announcements and refreshing new campaigns from some of the biggest organizations. Catch up on all the marketing and advertising news you may have missed in our Weekly Must Reads. Google Set to Phase Out Cookies in 2024 Google has finally...
Last week brought major announcements and game changing initiatives from the world’s leading tech and social media companies. Catch up on all the news you may have missed in our Weekly Must Reads. Twitter Announces New CEO Is Twitter about to enter another new era? Last...
This week brought several wild and wacky new campaigns from brands around the globe. Learn how companies are using fortune cookies and sandcastle sculptures to reach their audience in our Weekly Must Reads. Have an Ad with Your Fortune Cookie Watch out, marketing world....
This week, brands are beating the bad news bias with new campaigns that focus on inclusivity, positivity, sweet treats and more. Check out the newest feel-good ads you need to see in our Weekly Must Reads. Barbie Launches Its First Doll with Down Syndrome In partnership...
This week, brands capitalized on two smaller holidays with creative campaigns and activations to appeal to their target audience. Catch up on the latest news you may have missed in our Weekly Must Reads. An Impossible Earth Day Campaign In recognition of Earth Day over the...
In recent years, as extreme weather patterns and damage to the environment have increased, so has Americans’ priority on sustainability. According to a recent study from Nielsen, 78% of consumers reported that a sustainable lifestyle was important to them. With consumers...
The biggest streaming services have been busy in recent weeks, announcing brand overhauls and exciting new out-of-home activations. Catch up on all the news you may have missed in our Weekly Must Reads. HBO Max Becomes Max Last week, Warner Bros. Discovery officially...