Searching for the top marketing and advertising stories this week? Look no further. Check out our weekly must-reads for the news you need to know. John Lewis’ Tearjerker Holiday Ad In a new holiday advertisement, British department store John Lewis & Partners gives a...
Your rundown of the must-read marketing and advertising news is here! Check out our top stories to start off your week. Life with Sound On Pandora has rolled out a new advertising campaign just in time for the holiday travel season. Their campaign, called “Sound On,” is...
Today, brands are more than a name for a product. Consumers treat brands as real people. Think about your own interactions with your favorite brands. We judge them by the same characteristics, display the same loyalty to brands as our friends, and we even talk to brands on...
In the business world, it is critical to be up-to-date on the latest news stories and marketing trends. Stay in the conversation with our top stories for the week. Happy Holidays from Amazon It’s now officially the holiday season. How do we know? The world’s largest online...
In many ways, marketing is a lot like scary movies. Both try to create a spectacle, produce strong emotions and leave the audience with a memorable experience. Another similarity? When they’re bad, they’re really bad. Some scary movies are big blockbuster hits, but some...
The world of marketing is constantly evolving and changing. Catch up on the top news you need to know this week with our Weekly Must Reads! Chipotle is “For Real” Over the past month, Chipotle launched their “For Real” campaign focusing on their clean food preparation...
Thought leadership is a buzzword that constantly gets thrown around in business circles. What exactly does it mean to be a thought leader? In short, it means you present innovative ideas and are valued source of information to your audience. The content you create offers...
What are the top marketing and advertising stories this week? We’re glad you asked. Catch up on the news you need to know this week with our Weekly Must Reads. Built Ford Proud Ford is no longer just “Built Ford Tough” – now they’re also “Built Ford Proud.” This weekend...
From infomercials to pop-up ads, we have been hit with salesy messages for much of our lives. As a result, many of us have become more resistant to those tactics. Today, as people search for topics they are interested in, they want to discover a brand, not find sales...
Falling behind on the latest marketing and advertising news? We’ve got your rundown of the must-read stories you need to know this week. “It’s a Tide Ad” Returns The P&G brand’s famous Super Bowl commercial theme is back. During Thursday Night Football last week, Tide...