Doug

The latest news and insight from the marketing world.

 

Weekly Must Reads

Weekly Must Reads

Falling behind on the latest marketing and advertising news? We’ve got your rundown of the must-read stories you need to know this week. “It’s a Tide Ad” Returns The P&G brand’s famous Super Bowl commercial theme is back. During Thursday Night Football last week, Tide...

read more
Weekly Must Reads

Weekly Must Reads

In marketing and advertising, change is the name of the game. Stay in the know with the top stories from this week! An Instagram Influencer Paradise Have you ever wondered what the most millennial apartment on earth would look like? Wonder no more: Village Marketing has...

read more
Weekly Must Reads

Weekly Must Reads

Catching up on the top marketing and advertising news has never been easier! Read up on the stories you need to know this week. America Runs on Dunkin’ Following in the shoes of Papa Johns and Weight Watchers, Dunkin’ Donuts is the latest brand to debut a name change....

read more
Weekly Must Reads

Weekly Must Reads

Need a quick catch-up on the hottest marketing and PR news? We’re here to help! Check out the must-read news stories you need to know this week. The Top 20 Indy PR Firms Business research organization Expertise recently announced its list of the top 20 PR firms in...

read more
Planning 401: Influencer Marketing

Planning 401: Influencer Marketing

From Michael Jordan’s Nike endorsement in the 1980s to the Kardashians’ many brand sponsorships today, the celebrity endorsement has long been a useful marketing tool for brands. Celebrities added legitimacy, familiarity and fame to a campaign. While celebrity ambassadors...

read more