From new logos to branded sounds, businesses are taking bold marketing steps this week. Catch up on any news you missed in our Weekly Must Reads. SodaStream Launches a Brand Refresh SodaStream first gained popularity in the 2000’s as a healthy at-home soda machine. Nearly...
This week, while marketers in the US are engaging with fans and launching new campaigns, advertisers in the UK are reeling from news that has rocked the nation (and broadcast schedules). Catch up on it all in our Weekly Must Reads. UK Advertisers Hit Pause Queen Elizabeth...
This week, brands are ready to play ball. Check out all the latest news on sports-related marketing and advertising in our Weekly Must Reads. Brands Pay Tribute to Serena Williams Last week, tennis superstar Serena Williams competed in what is likely her last major...
It’s hard to escape news of a potential recession on the horizon. Whenever the economy takes a downturn, we see companies scramble to protect their business and minimize risks. For some, that takes shape in slashing marketing budgets and cutting as many costs as possible....
From quirky merchandise to major advertising platform advancements, we’ve got all the advertising and marketing news you need this week. Dive into the biggest stories in our Weekly Must Reads. Chipotle’s “Water” Cup Candle Chiptole has teased their customers for sneaking...
In need of marketing and advertising inspiration this week? We’re covering the most creative campaigns and strategic successes this week in our Weekly Must Reads. Coca-Cola Goes to Dreamland Coca-Cola’s newest flavored soda is transporting customers to an EDM music...
Keeping up with new campaigns and changing marketing trends can be tough. Get a quick rundown on all the latest news you need to know in our Weekly Must Reads. All About the HBO + Discovery Merger Last week, Warner Bros. shook up the streaming world when they announced...
In 2020 and 2021, when movie theaters were closed for months, studios worried consumers would never return to the cinema in the same numbers. Many films elected to go direct-to-streaming in those years, and people noted how convenient it was to watch new movies from their...
This week, marketers aren’t pulling any punches when it comes to keeping up with competitors. Find out what brands like SoulCycle and Spotify are doing to come out on top in our Weekly Must Reads. SoulCycle Rewards Peloton Deserters SoulCycle is the latest brand to launch...
From ancient fictional language courses to a cheesy martini, this week’s biggest marketing campaigns have been even more creative than usual. Find out all the details on the stories you need to know about in our Weekly Must Reads. A Sip of La Dolce Velveeta Last week,...