This week, brands are shaking up the marketing world with surprising and strategic new partnerships. Dive into all the details on the latest stories in our Weekly Must Reads. How Coors Became the Beer of TV If you’re a fan of shows like “Yellowstone” and “Cobra Kai,” you...
From advancements in streaming services to holiday shopping, brands are getting creative this week to incentivize their audiences. Learn more about all the latest marketing and advertising campaigns in our Weekly Must Reads. Netflix Introduces Highly Anticipated Ad Tier...
Last week was a particularly chaotic and controversial week for advertisers, social platforms, and big brands alike. Catch up on the latest news and learn what it means for the marketing industry as a whole in our Weekly Must Reads. The Downfall of Ye & Adidas Last...
Your weekly rundown of the biggest marketing and advertising stories is here. Catch up on the latest news you need to know in our Weekly Must Reads. Uber Eats Wants to Ensure You “Don’t Run Out” In Uber Eats’ new horror-esque short film, running out of candy is a grave...
Following a year of record inflation and an unstable economy, 2023 has the potential to be another challenging period for businesses. Many experts predict that the economy will continue to slow in the months ahead, with total economic growth dropping by 0.4% in 2023,...
From BeReal to dual loyalty programs, brands are getting creative with their marketing messages this week. Catch up on the latest stories in our Weekly Must Reads. Chipotle Wants to BeReal for Boorito Chipotle’s annual Boorito deal may be back to in-store only, but they’re...
This week, we’ve seen firsthand the highs and lows of navigating marketing in our chaotic, volatile world. Find out more about the biggest new campaigns and toughest missteps in our Weekly Must Reads. Crypto.com’s Marketing Crash Crpyto.com is still struggling in the wake...
From creepy campaigns to playful pranks, brands are starting to get into the spooky spirit. Catch up on all the latest marketing and advertising news in our Weekly Must Reads. “Smile” for the Camera The MLB season just got a whole lot creepier. To promote the new horror...
From TikTok Drama to Super Bowl Halftime Show news, the marketing and advertising world is full of buzz this week. Catch up on the latest stories you need to know in our Weekly Must Reads. Apple Music Dances into the Super Bowl Halftime Show Following Pepsi’s decision not...
TikTok and its one billion monthly active users have taken the marketing world by storm. If you've considered creating an account for your business but aren’t sure where to start, this is the list for you. We’ve compiled the most important TikTok dos and don’ts to consider...