The marketing world this week is full of conversation around bitcoin, baseball and backlash. Find a quick recap on all the stories you need to know in our latest Weekly Must Reads. Volkswagen’s April Fools Fail Last Monday, a few days before April 1, Volkswagen of America...
New partnerships and viral social media moments marked another exciting week in the marketing & advertising industry. Catch up on all the latest and greatest stories in our new Weekly Must Reads. Adidas Goes Green – Literally For Stan Smith’s Adidas sneakers, there...
As you may have heard in the news recently, there are many reasons to be optimistic about a comeback for the US economy in 2021. You can read more about the predictions for the years ahead here. Consumers will soon be ready to spend their saved-up cash, and...
It’s been a week full of new campaigns, new partnerships and new forms of digital media. Find updates on all the latest stories you need to know about in the new edition of our Weekly Must Reads. A Hair-Raising March Madness Campaign During the opening round of the...
New collaborations, brand launches, and creative celebrations have marked another uplifting week in the advertising & marketing industries. Find out more about the news you need to know now in our Weekly Must Reads. Music’s Biggest Night Was a Hit The Grammy Awards...
Back in the 1920s, many countries of the world experienced a cultural and economic boom following the devastation of World War I. The American economy grew by more than 40 percent during this time, and stock market prices climbed rapidly. The recovery throughout the decade...
There are big changes and innovations on the horizon in the marketing & advertising industry. Catch up on the latest news and updates in our Weekly Must Reads. Harry & Meghan’s Interview Draws High Ad Prices The highly anticipated interview between Oprah Winfrey,...
Many recent advertising and marketing campaigns from brands are focusing on messages of joy, kindness, inclusion and empowerment. Get the rundown on the news you need to know about in our latest Weekly Must Reads. Golden Globes Aired Historic Breastfeeding Ad During the...
Many of the new marketing campaigns this week are taking playful, humorous and wacky approaches to customer communication. Catch up on the latest stories and news you need to know in our latest Weekly Must Reads. The Fast Food Chicken Sandwich Trolling Continues Last week,...
Marketers have been feeling the love with their recent campaigns launched around Valentine’s Day. This holiday has given many brands the opportunity to start a slow return to social-distanced versions of experiential marketing. How will consumers respond? Check out...