Marketers have been feeling the love with their recent campaigns launched around Valentine’s Day. This holiday has given many brands the opportunity to start a slow return to social-distanced versions of experiential marketing. How will consumers respond? Check out...
Facebook ads are perhaps one of the most accessible and talked-about marketing methods among business owners today. Facebook is a relatively intuitive platform, and social media experts often tout their ads’ effectiveness. It’s for good reason: more than 1.6 billion people...
The big game wasn’t particularly entertaining this year, but thank goodness we still had the ads to keep us amused. Relive some of the best, worst and most talked-about commercial moments of the night in the Super Bowl edition of our Weekly Must Reads. The Good M&Ms...
As the Buccaneers and Chiefs get ready for their biggest game of the year this weekend, we’re preparing ourselves, too – just in a slightly different way. In the past few days, we’ve started to see the first teasers and early releases of Super Bowl commercials from...
If you used Google in the 2000s, you may remember when the search engine first started morphing their homepage logo into themed artwork and interactive games for special occasions, such as the 30th anniversary of Pac-Man. These games, eventually called Google Doodles,...
Marketing and advertising teams sure were pulling at our heartstrings this week. Many brands recently launched new campaigns featuring moving, inspiring or simply light-hearted messages. Catch up on the top stories of the week in our Weekly Must Reads. Today Girls Rise In...
This week, brands are getting creative with their marketing efforts to reach their unique target audiences. Check out some of their clever ideas in our Weekly Must Reads. Lexus and Twitch Users Design Gamer-Friendly Car Last week, luxury car brand Lexus partnered with...
When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...
It’s a new year with new rebrands and campaigns from some of the most well known brands. Get caught up on advertising and marketing news from the start of the year with our Weekly Must Reads! First Major Rebrand of the Year In one of the first major rebrands of the year,...
This week, we’re reflecting on the marketing highs and lows of the year, and what they might mean for the future. Check out some crucial stats and predictions for 2021 in our last Weekly Must Reads of 2020. 2020 Influencer Marketing Recap Influencers have continued to be...