This week, a number of brands have taken on new marketing efforts in hopes of reaching consumers in unique ways during the pandemic. Keep reading below to find out the advertising and marketing news you need to know. Pandora Expands Voice-Based Advertising Back in...
Now that we understand why divisive content tends to spread on social media, you’re probably wondering how we can make it better. Wouldn’t it be great if we could close out of each app with a smile on our face instead of a headache? After months of anxiety-producing news,...
By now, we all know that many areas of the US are sadly facing renewed outbreaks of covid-19. To help tackle these growing concerns, many businesses have stepped up to protect our health and slow the spread of the novel coronavirus. Keep reading below to find out how...
We love to talk about how brands can use social media to drive conversation and form lasting audience connections. In many cases, this is still true, and many users are amazing at creating a positive online environment. Unfortunately, we all know that social media can...
During the coronavirus pandemic, some brands have struggled to stay afloat, while others launched creative new ways to reach their audience. Keep reading below for the new campaigns you need to know about this week. Kraft Heinz Launches a New Podcast Hearing that the...
While some states are safely reopening and others are shutting back down, the coronavirus is continuing to influence every facet of our lives – including advertising. Many recent campaigns and acquisitions have all been inspired by our shared challenges with covid-19. Keep...
As our world becomes more connected and more focused on the issues plaguing our society, there is more pressure than ever on businesses to use their platform to lend support. This has led many brands to hastily release statements, only to fall short when it comes time to...
In recent weeks, many of the biggest brands have spoken out in support of social just movements, most notably Black Lives Matter. However, a handful of businesses have stood out by continuing their activism and using their influence to initiate change. Keep reading below...
By now, each US state has begun the process of lifting coronavirus restrictions and restarting their economies. With their local businesses back open for business, keep reading below to discover some of the most encouraging success stories so far. Success for Small...
More businesses throughout the country have reopened their doors after coronavirus restrictions left them closed for months. Small local businesses to larger restaurant chains are all finding their way in this “new normal” while following increased health and safety...