College football is back, and so are sports-focused campaigns from some of the biggest brands. Catch up on all the marketing and advertising news you need to know in our Weekly Must Reads. College Football’s Opening Weekend Highlights NIL Change This summer saw a landmark...
Need quick rundown of the latest marketing and advertising news? We’ve got you covered. Catch up on the hottest topics today in our Weekly Must Reads. Michelob Ultra to Sponsor More Women’s Sports In honor of Women’s Equality Day last week, Michelob Ultra announced a new...
With football season on the horizon and the return of the Pumpkin Spice Latte, brands are officially moving into fall mode. Get the rundown on all the latest news you need to know in our Weekly Must Reads. The Early Return of the PSL Fall is officially back, ya’ll! The...
This back-to-school season, brands are getting back into the marketing groove with new creative campaigns. Catch up on all the news you need to know in our Weekly Must Reads. You Have to See This Pepsi Campaign After pledging last year to spend more than $400 million to...
This week, brands are getting creative to find new and effective ways to communicate with their audience. Catch up on their latest marketing and advertising efforts in our Weekly Must Reads. Peyton Manning Is Now on Tap Last weekend, legendary quarterback Peyton Manning...
Sports and innovative technology have taken over the marketing & advertising worlds this week. Catch up on all the news you need to know now in our Weekly Must Reads. How Sponsors Responded to Simone Biles’ Exit Last week, Simone Biles made headlines when she chose to...
From back-to-school season to an unconventional Olympic Games, this is a season of change for many brands and consumers. Find out everything you need to know about the latest marketing and advertising news in our Weekly Must Reads. The Olympics Advertising Games Begin The...
For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to marketing...
Many of our favorite marketing campaigns are creative, timely, and just a little bit out-there – and brands are delivering this week. Check out the news you need to know now in our Weekly Must Reads. Oreo Thins Releases Kid-Proof Packaging Parents with cookie-loving kids...
If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find yourself...