If you’re reading this, you made it to the final weeks of 2022! Let’s take a minute and pat ourselves on the back for getting ourselves (and our businesses) through another unpredictable, chaotic year. Through groundbreaking news stories and an unexpected shakeup to the...
The holidays are coming quickly, but brands are still coming up with creative new campaigns and preparing for the year ahead. Check out all the latest marketing and advertising news in our Weekly Must Reads. Budweiser Bounces Back from World Cup Chaos Prior to the start of...
This week, the marketing and advertising world has seen unexpected creative campaigns as well as new controversies. Catch up on the stories everyone is talking about in our Weekly Must Reads. Coca-Cola’s New Christmas Movies Advertising is going to the movies. This year,...
Between Spotify Wrapped and new holiday ads, some of the most anticipated campaigns of the year have finally arrived. Get the rundown on the marketing news you need to know about in our Weekly Must Reads. A Playful Spotify Wrapped Last week, Spotify dropped their highly...
In the span of a few years, cause marketing has gone from an under-the-radar marketing tactic to a major cornerstone of many brands’ strategy. These companies are taking cues from their audience – according to research from Sprout Social, 70 percent of consumers want...
The 2022 World Cup officially kicked off last night, and brands are tackling the tournament with soccer-themed campaigns. Check out all the latest ads in our Weekly Must Reads. Nike’s Footballverse To celebrate the start of the international soccer tournament, Nike’s new...
This week, brands are shaking up the marketing world with surprising and strategic new partnerships. Dive into all the details on the latest stories in our Weekly Must Reads. How Coors Became the Beer of TV If you’re a fan of shows like “Yellowstone” and “Cobra Kai,” you...
From advancements in streaming services to holiday shopping, brands are getting creative this week to incentivize their audiences. Learn more about all the latest marketing and advertising campaigns in our Weekly Must Reads. Netflix Introduces Highly Anticipated Ad Tier...
Last week was a particularly chaotic and controversial week for advertisers, social platforms, and big brands alike. Catch up on the latest news and learn what it means for the marketing industry as a whole in our Weekly Must Reads. The Downfall of Ye & Adidas Last...
Your weekly rundown of the biggest marketing and advertising stories is here. Catch up on the latest news you need to know in our Weekly Must Reads. Uber Eats Wants to Ensure You “Don’t Run Out” In Uber Eats’ new horror-esque short film, running out of candy is a grave...