We’ve all heard the old adage: expect the unexpected. I don’t think any of us were prepared for quite how extreme the unexpected could be, though, until we were forced to live through the year of 2020. This year has brought a seemingly endless stream of...
With many new campaigns focused on memes, spoofs and adaptations, it seems marketers have had a fun week. Check out all the new stories you need to know in our Weekly Must Reads. Brands’ New Favorite Meme Anyone who has been on Twitter in the last month has likely seen the...
Anyone who has watched live TV in the last few years has surely seen a number of big-budget ads that use nostalgia to get their message across. It’s become a popular tactic for brands’ Superbowl commercials in recent years, and big names like Coca-Cola and Microsoft use it...
What’s the feeling you get as you flip through your old yearbooks, re-tell favorite stories with old friends and watch the movies you loved as a child? It’s warm, fuzzy, sentimental, and transports you to a time when everything seemed a little bit easier and better. That...
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...
Alexa, tell me more about smart speaker marketing. If you’re part of the 1 in 3 consumers who have asked their smart speaker about product information, you already know there’s potential for businesses to capitalize on this opportunity. If you’re not, we’re here to tell...
Remember our last article, when we said we wouldn’t convince you to make your own podcast? That was true, but if your brand is open to creatively expanding your marketing efforts, you might actually be wondering if a podcast could be a good fit for your business. Branded...
We love to talk about how brands can use social media to drive conversation and form lasting audience connections. In many cases, this is still true, and many users are amazing at creating a positive online environment. Unfortunately, we all know that social media can...
As our world becomes more connected and more focused on the issues plaguing our society, there is more pressure than ever on businesses to use their platform to lend support. This has led many brands to hastily release statements, only to fall short when it comes time to...
In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live video, a...