Anyone who has watched live TV in the last few years has surely seen a number of big-budget ads that use nostalgia to get their message across. It’s become a popular tactic for brands’ Superbowl commercials in recent years, and big names like Coca-Cola and Microsoft use it...
What’s the feeling you get as you flip through your old yearbooks, re-tell favorite stories with old friends and watch the movies you loved as a child? It’s warm, fuzzy, sentimental, and transports you to a time when everything seemed a little bit easier and better. That...
According to the Harvard Business Review, just 9 percent of businesses come out of an economic slowdown with higher sales and profits than before. The companies who are fortunate enough to be in that elite group aren’t the ones that cut budgets deeply and quickly. They’re...
Alexa, tell me more about smart speaker marketing. If you’re part of the 1 in 3 consumers who have asked their smart speaker about product information, you already know there’s potential for businesses to capitalize on this opportunity. If you’re not, we’re here to tell...
Remember our last article, when we said we wouldn’t convince you to make your own podcast? That was true, but if your brand is open to creatively expanding your marketing efforts, you might actually be wondering if a podcast could be a good fit for your business. Branded...
We love to talk about how brands can use social media to drive conversation and form lasting audience connections. In many cases, this is still true, and many users are amazing at creating a positive online environment. Unfortunately, we all know that social media can...
As our world becomes more connected and more focused on the issues plaguing our society, there is more pressure than ever on businesses to use their platform to lend support. This has led many brands to hastily release statements, only to fall short when it comes time to...
In our last article, we discussed why live marketing is so effective for building audience relationships. But what is your brand supposed to talk about when you go live? Keep reading for some ideas to get started. Q&A If you’re just getting started with live video, a...
It seems that the past couple months of quarantine have brought out the social media bug in a number of brands, celebrities and individuals. We’ve seen TikTok explode, more ads from influencers and perhaps most of all, creative usage of live videos. Between March and April...
Whether you’ve realized it or not, cause marketing has been a part of the business and advertising worlds for decades. Back in the 1980s, brands like Yoplait and Delta Air Lines partnered with the Susan G. Komen Foundation, helping bring the nonprofit to national...