If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find yourself...
The latest news and insight from the marketing world.
How Marketing Can Help Overcome Pandemic-Influenced Hiring Challenges
It’s time to get back to work! With vaccination rates rising and restrictions lifting across the US, we’ve all heard that businesses are starting to bounce back. However, a March 2021 survey from National Federation of Independent Businesses found 42 percent of business...
Using Technology to Promote Inclusivity & Relatability in Marketing
In the past, technology has always evolved to meet the needs and improve the lives of people and businesses. As the Internet began to become more popular among consumers, Wi-Fi was invented to give people more flexibility and freedom while staying online. Today, in light...
Marketing Lessons from 2021’s Biggest Pop Culture Moments
Pop culture is embedded into each of our lives, whether we realize it or not. The themes within popular media are often reflective of the current climate in our world, and the overarching lessons in some of the most popular TV shows today can inspire us to take new...
Timely Marketing Trends to Generate Growth in 2021
As you may have heard in the news recently, there are many reasons to be optimistic about a comeback for the US economy in 2021. You can read more about the predictions for the years ahead here. Consumers will soon be ready to spend their saved-up cash, and...
2021: A Return to the Roaring 20s?
Back in the 1920s, many countries of the world experienced a cultural and economic boom following the devastation of World War I. The American economy grew by more than 40 percent during this time, and stock market prices climbed rapidly. The recovery throughout the decade...
The Marketing Brilliance of Advergames
If you used Google in the 2000s, you may remember when the search engine first started morphing their homepage logo into themed artwork and interactive games for special occasions, such as the 30th anniversary of Pac-Man. These games, eventually called Google Doodles,...
The Underrated Benefits of Video Game Marketing
When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...
Weekly Must Reads
As we head straight into the holiday season, brands and social media platforms are facing big changes. Catch up on all the ever-changing marketing news you need to know in our Weekly Must Reads. Ben & Jerry’s and Colin Kaepernick Change the Whirled Ben...
Everything We Learned About Marketing in 2020
We’ve all heard the old adage: expect the unexpected. I don’t think any of us were prepared for quite how extreme the unexpected could be, though, until we were forced to live through the year of 2020. This year has brought a seemingly endless stream of...