For most businesses, the sales process is like a relay race. To win customers, it takes impressive performances during every leg of the race. Your team might begin with other crucial members, such as finance or product development, before handing the baton off to marketing...
If you’re one of the many companies who chose to press pause on marketing during the chaos of the last year, we get it. A survey conducted in 2020 found that nearly 70 percent of brands planned to decrease their advertising spend for the year. However, if you find yourself...
It’s time to get back to work! With vaccination rates rising and restrictions lifting across the US, we’ve all heard that businesses are starting to bounce back. However, a March 2021 survey from National Federation of Independent Businesses found 42 percent of business...
In the past, technology has always evolved to meet the needs and improve the lives of people and businesses. As the Internet began to become more popular among consumers, Wi-Fi was invented to give people more flexibility and freedom while staying online. Today, in light...
Pop culture is embedded into each of our lives, whether we realize it or not. The themes within popular media are often reflective of the current climate in our world, and the overarching lessons in some of the most popular TV shows today can inspire us to take new...
As you may have heard in the news recently, there are many reasons to be optimistic about a comeback for the US economy in 2021. You can read more about the predictions for the years ahead here. Consumers will soon be ready to spend their saved-up cash, and...
Back in the 1920s, many countries of the world experienced a cultural and economic boom following the devastation of World War I. The American economy grew by more than 40 percent during this time, and stock market prices climbed rapidly. The recovery throughout the decade...
If you used Google in the 2000s, you may remember when the search engine first started morphing their homepage logo into themed artwork and interactive games for special occasions, such as the 30th anniversary of Pac-Man. These games, eventually called Google Doodles,...
When video games were first introduced in the early 1970s, brands like Atari quickly won over consumers. Now, with the immediate sellouts of the new Playstation 5 and Xbox Series X, along with the continuing popularity of the...
As we head straight into the holiday season, brands and social media platforms are facing big changes. Catch up on all the ever-changing marketing news you need to know in our Weekly Must Reads. Ben & Jerry’s and Colin Kaepernick Change the Whirled Ben...