The art of social media. Some people seem to have the "gift" and some people don't. What distinguishes the great social media leaders from the rest of the pack? They just work a little bit harder, and like every other part of business, it requires just a little bit of...
It is a question I ask our clients and prospects regularly. It is also the source of frequently complaints from our clients. The internal marketing staff. Businesses across the nation, both large and small are struggling to grow and adapt to new marketing strategies. ...
For companies with a small marketing budget and very little awareness outside of their small circle of influence, it can be a difficult journey to win business and grow popularity on a massive scale. Instead of trying to mainstream your product and message to appeal to a...
Why shouldn't 2014 be your best year yet? It's a new start. Sure there will be challenges, but all in all things are moving along well enough for any smart person to take on the world, and achieve success and happiness. Don't wait until the parties are done and the...
At first blush, "marketing nirvana" seems an oxymoron, like "jumbo shrimp" or "working vacation." But so does the brand "Burkini"—a combination of "burka" and "bikini," yet its creator embraced the path to marketing nirvana and became an international success. Here's the...
A thriving B2B website requires the coming together of many elements to deliver an exceptional experience for your site visitors, leading them down the path you want them to take. For many organizations, that path leads to converting highly qualified visitors to prospects...
Today's B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of...
Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving...
Tell your audience what they need to know before they ask. You will have success if you provide valuable content catered to your audience. One key point? Tell your audience what they need to know before they ask. The upcoming Google Now is working to ensure the information...
By Paige Willey Peter Shankman is “that guy” — the guy who has great ideas, shares cool stuff, and maintains a devoted social media following. Shankman is an entrepreneur, author, speaker, and the founder of Help A Reporter Out (HARO), and came to Salt Lake City last week...