For companies with a small marketing budget and very little awareness outside of their small circle of influence, it can be a difficult journey to win business and grow popularity on a massive scale. Instead of trying to mainstream your product and message to appeal to a...
Why shouldn't 2014 be your best year yet? It's a new start. Sure there will be challenges, but all in all things are moving along well enough for any smart person to take on the world, and achieve success and happiness. Don't wait until the parties are done and the...
At first blush, "marketing nirvana" seems an oxymoron, like "jumbo shrimp" or "working vacation." But so does the brand "Burkini"—a combination of "burka" and "bikini," yet its creator embraced the path to marketing nirvana and became an international success. Here's the...
A thriving B2B website requires the coming together of many elements to deliver an exceptional experience for your site visitors, leading them down the path you want them to take. For many organizations, that path leads to converting highly qualified visitors to prospects...
Today's B2B marketers find themselves confronting a rapidly shifting landscape. The ever-increasing array of digital/social options means that if companies are to engage with their customers, employees, or competitors through social media, they must use a variety of...
Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79% of survey respondents) and proving...
Tell your audience what they need to know before they ask. You will have success if you provide valuable content catered to your audience. One key point? Tell your audience what they need to know before they ask. The upcoming Google Now is working to ensure the information...
By Paige Willey Peter Shankman is “that guy” — the guy who has great ideas, shares cool stuff, and maintains a devoted social media following. Shankman is an entrepreneur, author, speaker, and the founder of Help A Reporter Out (HARO), and came to Salt Lake City last week...
By Jessica Swanson “Everything is designed. Few things are designed well.”– Brian Reed One of my good friends (let’s call her Annie), started up an online business a few months back and can’t wait to share her brand-new, razzle-dazzle website with me. So, as we sit sipping...
How many websites do you come across with the words "About Me" in the navigation? And when you click on it, it takes you to a page that's written in the third person, without any pictures or videos of the person and looks more like a boring, cheap brochure than a nice...