Last week brought major announcements and game changing initiatives from the world’s leading tech and social media companies. Catch up on all the news you may have missed in our Weekly Must Reads. Twitter Announces New CEO Is Twitter about to enter another new era? Last...
This week brought several wild and wacky new campaigns from brands around the globe. Learn how companies are using fortune cookies and sandcastle sculptures to reach their audience in our Weekly Must Reads. Have an Ad with Your Fortune Cookie Watch out, marketing world....
This week, brands are beating the bad news bias with new campaigns that focus on inclusivity, positivity, sweet treats and more. Check out the newest feel-good ads you need to see in our Weekly Must Reads. Barbie Launches Its First Doll with Down Syndrome In partnership...
This week, brands capitalized on two smaller holidays with creative campaigns and activations to appeal to their target audience. Catch up on the latest news you may have missed in our Weekly Must Reads. An Impossible Earth Day Campaign In recognition of Earth Day over the...
In recent years, as extreme weather patterns and damage to the environment have increased, so has Americans’ priority on sustainability. According to a recent study from Nielsen, 78% of consumers reported that a sustainable lifestyle was important to them. With consumers...
The biggest streaming services have been busy in recent weeks, announcing brand overhauls and exciting new out-of-home activations. Catch up on all the news you may have missed in our Weekly Must Reads. HBO Max Becomes Max Last week, Warner Bros. Discovery officially...
When the business world gets busy, it’s easy to get behind on reading the latest news. Luckily, you can catch up on the latest marketing and advertising stories you need to know in our Weekly Must Reads. “Barbie” Film Posters Spark a New Viral Meme Last week, the first...
Did any brands fool you with their pranks last weekend, or did you think Pepsi’s latest rebrand was just another April Fools’ joke? Catch up on all the news you may have missed (or misunderstood) in our Weekly Must Reads. Brands Troll Their Followers for April Fools' Day...
This week, several brands are attempting to engage new, younger audiences by reimagining old campaigns and products. Check out these stories and learn more about the strategies behind them in our Weekly Must Reads. These Stars Are “Built Ford Proud” In Real Life Ford has...
Generative AI is the latest technological advancement that has our world spinning on its head. These platforms, including ChatGPT and Dall-E, are an advanced form of artificial intelligence that use existing data to create a new output, such as text, code, or an image....