It’s been a celebrity-filled week in advertising, with several major brands launching new campaigns with their high-profile spokespeople. Catch up on the latest marketing news and promotions in our Weekly Must Reads. Apple Launches Two New Ads Last week, in coordination...
This week, several major businesses are launching brand refreshes to inject new life and interest into their marketing efforts. Catch up on the latest updates in our Weekly Must Reads. JCPenney Makes Their Brand Refresh Count The JCPenney brand has been in turmoil in...
Now that you’re rested and returned from a long weekend break, it’s time to catch up on all marketing and advertising news you missed. Check out the latest clever campaigns from innovative brands in our Weekly Must Reads. Nissan Launches Annual “Heisman House” with Zillow...
Short-form video has been one of the most important aspects of digital marketers’ strategies for several years. Through platforms like TikTok and Instagram Reels, brands found they could reach their target audience more effectively by incorporating shorter videos into...
The start of the 2023-24 NFL season is now just over a week away, and the league’s partners are gearing up with new campaigns and limited-edition products. Catch up on all the ads that premiered this week in our Weekly Must Reads. The NFL Pokes Fun at Scripting Complaints...
This summer, brands are taking advantage of popular sporting events and stars to promote their unique product offerings. Catch up on the latest campaigns and sports sponsorships in our Weekly Must Reads. Celsius Is the Official Energy Drink of the MLS As the Women’s World...
Need a boost of creative inspiration this week? Catch up on the latest innovative campaigns and strategies from brands like Samsung and McDonald’s in our Weekly Must Reads. McDonald’s Celebrates Their Pop Culture Cameos In their latest campaign, McDonald’s is highlighting...
Web search and SEO have been digital marketing hallmarks for brands of any size for years. According to Statista, organic search is responsible for 53 percent of a website’s total traffic on average. To get their brand in front of their target audience, creating...
Several of the world’s biggest brands have recently launched creative new campaigns designed to help you think of their products in a new way. Catch up on all the marketing and advertising stories you missed last week in our Weekly Must Reads. Pepsi Vies for a Spot at the...
This week, a number of major companies are celebrating their latest rebrands and refreshes with new logos and branded mascots. Catch up on all the latest marketing changes you need to know about in our Weekly Must Reads. Twitter Rebrands as X Twitter’s major platform...