There is nothing more important to executives than crunching numbers, or so it would seem. ROI is usually all the talk and has been for years. But what about an ROI on social media? How do you measure it when so few companies use it to actually sell products? The answer...
Matthew Swyers Inc. Magazine I was recently in New York City for business and I stayed in Times Square. If you spend any amount of time there, in addition to other landmarks such as the famous ball that descends on New Year's Eve and, of course, the Naked Cowboy, you will...
by Les McKeown Inc Magazine Original Article Every great leader possesses a degree of what Walter Isaacson (in his biography of Steve Jobs) describes as "an ability to distort reality." What Isaacson meant is that Jobs forced his will on Apple, often pushing people...
by Scott Edinger Harvard Business Review Original Article What makes a leader inspiring? By far, the most common answer I hear from the thousands of leaders I've spoken with on the topic is "charisma." And who would argue? When they hear that answer, people...
A new ad from Juicy Couture lets consumers shop directly from the video. The ad, produced in true Hollywood fashion, features our starlet partying the night away. Each scene features a new Juicy Couture ensemble that viewers can click on and buy directly. Pretty unique...
Learn about how one company made sure their product got the attention of an important buyer. Inc Magazine - Promote Yourself Creatively
Radius Media Agency Welcomes New Client: Indy-Based Singer Lynda Sayyah Radius Media Agency is proud to announce the addition of singer Lynda Sayyah to its client roster. RMA, which specializes in brand management, public relations and digital strategies, will work...
Radius Media Agency Announces New Client: Welsh Driver Alex Jones Radius Media Agency is thrilled to add Welsh racing driver Alex Jones to its client roster. After considerable success in the British & European racing scene, Jones is ready to launch his career in the...
Horrible clients...Every business has one. Ask those who would call you a client. Chances are, if they won't tell you, it's you. By natural ordering, every business has a best and worst client. More than likely, the ranking has very little to due with the account size...
Our company often works with start ups at a very early stage. These companies have just come up with their "ah-ha!" idea and generally have no clue where to go from there. We come in to help bring about the execution that brings the idea to life, and more importantly......