Unless you’ve been on a remote island for past week, you probably heard that Elon Musk officially bought Twitter. Do you know what the deal means for advertisers, though? Catch up on the latest discussions and news from across the marketing world in our Weekly Must Reads.

The Infamous Twitter Purchase

To reiterate for anyone who missed the news, Elon Musk purchased Twitter last week for an eye-popping $44 billion. Like many other current Twitter users, advertisers are wondering what the acquisition will mean for their future with the social media channel. Musk reportedly plans to develop new products within the platform, shut down spam and support free speech. However, if Twitter becomes home to more controversial and contentious conversation, it may drive cautious advertisers away. With Twitter’s growth stalling, Musk needs to find a way to draw advertisers in and increase revenue.

Twitter’s ad platform has been historically smaller than competitors like Meta and Snap. Will Musk’s leadership introduce new opportunities for marketers on Twitter, or shift focus to non-advertising revenue drivers? Catch up on the ongoing discussion here: https://www.adweek.com/programmatic/a-volatile-future-for-advertisers-on-twitter/

Taco Bell Cantina to Host Touring Drag Brunch

This summer, Taco Bell’s Cantina restaurants will play host to a drag show brunch tour in cities across the country. Kay Sedia will host the show at each restaurant, which will also feature local drag talent, new menus items and colorful photo backdrops. Taco Bell rewards members earned early access to tickets for each show last week, and other customers can soon make reservations on OpenTable.

Taco Bell’s employee resource group, Live Más Pride, developed the idea for a drag show tour to show support for both the LGBT community and brand rewards members. Check out all the other details for the upcoming shows here: https://www.marketingdive.com/news/taco-bell-drag-brunch-cantina/622616/

KFC’s Latest Mother’s Day Stunt

KFC is back with their latest outlandish Mother’s Day promotion. In past years, the brand promoted a KFC-themed romance novel and Chickendales dancers. This year, they’re taking a softer approach, offering DIY “Buckquets,” filled with a variety of flowers and fried chicken legs. Customers who order a Buckquet from floral delivery partner Proflowers will receive a package with 12 roses, eight skewers, and a KFC-branded vase – fried chicken sold separately.

According to the chicken brand, Mother’s Day is their biggest online order and delivery day of the year. For KFC-loving moms, perhaps the “Buckquet” is a fun way to show off their favorite food alongside beautiful, fresh flowers. Read more about the promotion here: https://www.foodandwine.com/news/kfc-fried-chicken-bouquet-mothers-day

Dove’s Scary New Self-Esteem Campaign

Dove has a long history of supporting self-esteem for young women, but their latest campaign has a dark twist. Their new commercial explores the dangerous content targeted at teenage girls on social media, filming pairs of mothers and daughters discussing the girls’ usage of social media. Then, using deepfake technology, Dove shows each pair a video of each mom giving “toxic beauty advice” given by influencers their daughters follow. According to leaders on the campaign, the script for each mom’s video came straight from real influencer content. They hope the ad will shed light on how social media can negatively affect kids’ self-esteem.

The documentary-style ad is part of Dove’s #DetoxYourFeed campaign encouraging consumers to be thoughtful about who they follow on social media and unfollow accounts that make them feel self-conscious. Watch the ad and join the conversation here: https://adage.com/creativity/work/dove-uses-deepfake-warn-toxic-influencers-latest-self-esteem-work/2414441