Several recent campaigns from some of the world’s biggest brands seek to double down on their values and most iconic brand signifiers. Find out how these major companies are strengthening their brand image in our new Marketing Must Reads. Rare...

It’s officially crunch time for brands hoping to boost Halloween sales. Read up on the latest spooky marketing and advertising news in our Weekly Must Reads. M&Ms Trick-or-Treat with Ring In a pre-Halloween push, Mars Wrigley has partnered with...

Despite concerns from some in the industry, AI in marketing isn’t going anywhere. As discussed during last week’s Advertising Week in New York, brands are becoming increasingly AI-savvy, utilizing the technology to optimize campaign metrics and...