The Vault
The latest news and insight from the marketing world.
Trade Out Your Thinking
Public Relations is not just for damage-control. Companies look to PR to maintain their image, build upon it and create a buzz about their products and services. But, as we’ve moved into a digital era, companies are using PR differently. Social networking sites...
To Blog or Not to Blog
When the average information seeker is surfing the net, what are the blogs they most often bypass? Corporate blogs. Why is this? Too many companies are treating the social network and blogosphere as a fad or trend. Not only are these new mediums not fads or trends, but, in...