When we think of branding and marketing, we think “POP!”  We say, “Our product needs to “sizzle” and “wow”!”  While being excited about your brand is important, so is understanding your ultimate goal.  Branding is a necessity in successful business.  Did you hear me…?   I...

Public Relations is not just for damage-control.  Companies look to PR to maintain their image, build upon it and create a buzz about their products and services.  But, as we’ve moved into a digital era, companies are using PR differently.   Social networking sites...