The Vault
The latest news and insight from the marketing world.
Weekly Must Reads: Cyber Week Edition
As we wrap up the biggest shopping week of the year, there are many stories and trends emerging that may foretell the results of the rest of the 2023 holiday season. Catch up on all the biggest stories from Cyber Week in our Weekly Must Reads. Black Friday Sees...
Weekly Must Reads: Holiday Ads Begin!
In the lead-up to Thanksgiving and Black Friday, many major brands launched their first holiday ads of the season last week. Check out their strategies for this year’s holiday shopping season in our Weekly Must Reads. Disney and Verizon Grant Wishes on StARs To promote the...
Plan Your Black Friday and Cyber Monday Marketing Strategies
For most B2C businesses, the holiday season represents the most critical period of the year for sales. Each year, consumer demand spikes in November and December in anticipation of giving gifts and hosting celebrations. Naturally, those sales peak each year on Black Friday...
Weekly Must Reads: Halloween Edition
In recent weeks, brands have been getting in the spooky spirit with creative new promotions targeting Halloween-conscious consumers. Get caught up on the creepy and candy-filled campaigns you missed in our Weekly Must Reads. IKEA Takes on Bedroom Monsters In their new...
Weekly Must Reads: Food & Beverage Brand Edition
This week, many of the most noteworthy campaigns came from some of the world’s most prominent food and beverage brands. Find out how marketers are making their products stand out in crowded snack food and beverage categories in our Weekly Must Reads. Oatly Challenges Big...
Marketing Fears for Businesses in 2024
As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...
Weekly Must Reads: Media Giant Edition
This week, we saw notable updates from some of the biggest media giants in advertising. Catch up on the news you missed and find out what the new developments mean for brands in our Weekly Must Reads. The Implications of Ad-Free Tiers on TikTok and Meta Earlier this month,...
Weekly Must Reads: Pop Culture Edition
From Marvel to Mean Girls, advertisers are tapping into consumers’ favorite pop culture moments in their newest campaigns. Catch up on all the stories you may have missed in our Weekly Must Reads. McDonald’s Joins the MCU Marvel’s hit series Loki returned with its second...
Weekly Must Reads: Bizarre Stories of the Week
From viral ranch moments to digitally aged reality TV stars, it’s been a bizarre week of promotions in the marketing world. Catch up on the latest and strangest campaigns in our Weekly Must Reads. Heinz Appeals to Swifties With “Seemingly Ranch” Less than 24 hours after...
Weekly Must Reads: Playful & Humorous Ads of the Week
We love when a brand knows how to have fun with their promotions and products. Catch up on all the details of the newest campaigns of the week, featuring funny and playful ads from several different companies. Lego’s Superhero-Inspired Short Film In a recently released ad,...