The celebrity endorsement has been around nearly as long as advertising itself, but brands are still reinventing how they can use spokespeople most effectively. Check out the newest campaigns and marketing news in our Weekly Must Reads. Sweetgreen Partners with Star...

Unless you’ve been on a remote island for past week, you probably heard that Elon Musk officially bought Twitter. Do you know what the deal means for advertisers, though? Catch up on the latest discussions and news from across the marketing world in our Weekly Must Reads....

The marketing world is abuzz with new campaigns, celebrity partnerships and experiential ventures. Dive into all the news you need to know in our Weekly Must Reads. Netflix Set to Begin Selling Ads It’s the news heard ‘round the streaming world: after losing subscribers in...

This week, brands are getting creative to connect with audiences in new and engaging ways. Catch up on all the latest strategies and campaigns in our Weekly Must Reads. PBR’s Easter Keg Hunt Who says Easter-themed hunts are just for kids? Pabst Blue Ribbon let adults in on...

From new social advertising features to reimagined brand mascots, it’s been an exciting week in the marketing and advertising world. Catch up on all the latest news you need to know in our Weekly Must Reads. Buy Me Some Peanuts & Cracker Jill Step aside, Cracker Jack –...

Ah, April Fool’s Day – the most confusing marketing day of the year. Find out which tricky campaigns made a splash last week, and catch up on all the other need-to-know stories in our Weekly Must Reads. April Fool’s Day Roundup This April Fool’s Day marked the busiest one...

Get ready for the madness – basketball ads have already arrived! Catch up on all the latest timely marketing campaigns in our Weekly Must Reads. Say Hello to the “Chin-fluencer” Introducing the world’s first “chin-fluencer.” Dollar Shave Club recently became the official...

Need a rundown of the biggest marketing and advertising news of the week? Look no further. Catch up on the details you need to know in our Weekly Must Reads. The Advertising Fallout from Baseball’s Lockout With Major League Baseball owners and the Players Association...

From new products to new spokespeople, the marketing world is full of news this week. Catch up on the stories you need to know in our Weekly Must Reads. Adidas Launches New Sports Bra Line To promote its new line of sports bras designed entirely by women, Adidas made an...

In contrast to last year’s slightly somber Super Bowl commercials, this year’s advertisers took a more positive and lighthearted approach. We saw stories of comebacks, nostalgia, and plenty of celebrity appearances. We also saw crypto – a lot of crypto. Catch up on any ads...