Whether you’ve realized it or not, cause marketing has been a part of the business and advertising worlds for decades. Back in the 1980s, brands like Yoplait and Delta Air Lines partnered with the Susan G. Komen Foundation, helping bring the nonprofit to national...
Cause marketing is supposed to be all about giving back and making the world a better place. That sounds pretty good, doesn’t it? Why would anyone ever have a problem with a business for supporting a charitable cause? Truth is, there are a number of different concerns to...
Think back to a time when you saw a commercial that was about more than just a product or service. It may have been an ad that delivered a lasting message instead. If you remember a commercial like that, chances are it’s because it meant something to you personally. This...
We’ve all heard that a goldfish’s memory is only three seconds, humans use only 10 percent of their brain and food has a five-second rule. We take these popular sayings as fact, so it may come as a surprise that scientists have debunked each of these myths. Apparently, we...
The most notable marketing news this week is full of major changes, surprises and controversies for some of the biggest brands. Read on to catch up on the marketing and advertising stories you need to know this week. Brands Feel the Blow of SXSW Cancellation After weeks of...
COVID-19, known to most of the world as the new coronavirus, has managed to completely take over the lives of individuals, governments and business everywhere. Just one month after the first cases were identified in Wuhan, China, the World Health Organization declared the...
Ready to leap into the biggest advertising and marketing news of the week? Catch up on all the stories you need to know in our Weekly Must Reads. Aviation Gin Celebrates a 21st Leap Day Birthday Though Arlene Marko has been alive for 84 years, Saturday was her official...
In recent years, we’ve seen a huge uptick in the number of companies employing a brand partner in their marketing promotions. It’s common now for mascots to interact during commercials, brands to converse on social media and companies to advertise their co-branded...
How do you decide what to post on your brand’s social media pages? It’s a question digital marketers ask themselves on a daily basis. Unfortunately, many brands take the wrong approach, creating messages from their own corporate perspective rather than what their consumers...
2020 is already a monumental year. It’s the first year of a new decade, and there are a number of defining events lined up with the potential to affect the years to come. Many brands hope to predict the future of marketing, but the reality is that we live in a world is...