Web search and SEO have been digital marketing hallmarks for brands of any size for years. According to Statista, organic search is responsible for 53 percent of a website’s total traffic on average. To get their brand in front of their target audience, creating...
Social media is the key platform for brands and influencers hoping to engage an audience of loyal followers and customers. As such, the most innovative creators are constantly reinventing their social strategies in hopes of finding new ways to increase engagement and boost...
In recent years, as extreme weather patterns and damage to the environment have increased, so has Americans’ priority on sustainability. According to a recent study from Nielsen, 78% of consumers reported that a sustainable lifestyle was important to them. With consumers...
Generative AI is the latest technological advancement that has our world spinning on its head. These platforms, including ChatGPT and Dall-E, are an advanced form of artificial intelligence that use existing data to create a new output, such as text, code, or an image....
Need a quick refresher on the latest marketing and advertising stories of the week? We’ve got you covered. Catch up on the news you need to know in our weekly roundup. March Madness Brings in Record Ad Spend The men’s and women’s NCAA Tournaments kicked off late last week,...
Did you know it’s been nearly 20 years since the start of the social media age? After MySpace’s launch in August 2023, we’ve seen social media evolve from posting simple status updates to creating three-minute-long Reels and communicating through live videos. Over that...
The New Year is a time of fresh starts. It gives us a chance to evaluate our lives, set goals for the year ahead and make plans to revise what isn’t working – in both our personal and professional lives. As a marketing agency who works with businesses of all sizes and...
If you’re reading this, you made it to the final weeks of 2022! Let’s take a minute and pat ourselves on the back for getting ourselves (and our businesses) through another unpredictable, chaotic year. Through groundbreaking news stories and an unexpected shakeup to the...
In the span of a few years, cause marketing has gone from an under-the-radar marketing tactic to a major cornerstone of many brands’ strategy. These companies are taking cues from their audience – according to research from Sprout Social, 70 percent of consumers want...
Following a year of record inflation and an unstable economy, 2023 has the potential to be another challenging period for businesses. Many experts predict that the economy will continue to slow in the months ahead, with total economic growth dropping by 0.4% in 2023,...