Marketing

The latest news and insight from the marketing world.

 

The Marketing Power of Sustainability

The Marketing Power of Sustainability

In recent years, as extreme weather patterns and damage to the environment have increased, so has Americans’ priority on sustainability. According to a recent study from Nielsen, 78% of consumers reported that a sustainable lifestyle was important to them. With consumers...

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The Future of Generative AI in Marketing

The Future of Generative AI in Marketing

Generative AI is the latest technological advancement that has our world spinning on its head. These platforms, including ChatGPT and Dall-E, are an advanced form of artificial intelligence that use existing data to create a new output, such as text, code, or an image....

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Weekly Must Reads

Weekly Must Reads

Need a quick refresher on the latest marketing and advertising stories of the week? We’ve got you covered. Catch up on the news you need to know in our weekly roundup. March Madness Brings in Record Ad Spend The men’s and women’s NCAA Tournaments kicked off late last week,...

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The Gamification of Social Media

The Gamification of Social Media

Did you know it’s been nearly 20 years since the start of the social media age? After MySpace’s launch in August 2023, we’ve seen social media evolve from posting simple status updates to creating three-minute-long Reels and communicating through live videos. Over that...

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5 Bad Marketing Habits to Ditch in 2023

5 Bad Marketing Habits to Ditch in 2023

The New Year is a time of fresh starts. It gives us a chance to evaluate our lives, set goals for the year ahead and make plans to revise what isn’t working – in both our personal and professional lives. As a marketing agency who works with businesses of all sizes and...

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How to Succeed at Cause Marketing in 2023

How to Succeed at Cause Marketing in 2023

In the span of a few years, cause marketing has gone from an under-the-radar marketing tactic to a major cornerstone of many brands’ strategy. These companies are taking cues from their audience – according to research from Sprout Social, 70 percent of consumers want...

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Marketing on TikTok: The Dos and Don’ts

Marketing on TikTok: The Dos and Don’ts

TikTok and its one billion monthly active users have taken the marketing world by storm. If you've considered creating an account for your business but aren’t sure where to start, this is the list for you. We’ve compiled the most important TikTok dos and don’ts to consider...

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Marketing Strategies to Drive Customer Loyalty

Marketing Strategies to Drive Customer Loyalty

It’s hard to escape news of a potential recession on the horizon. Whenever the economy takes a downturn, we see companies scramble to protect their business and minimize risks. For some, that takes shape in slashing marketing budgets and cutting as many costs as possible....

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