Marketing

The latest news and insight from the marketing world.

 

Women’s Sports: An Untapped Marketing Mine

Women’s Sports: An Untapped Marketing Mine

In spring 2024, few sports stars shone brighter than Caitlin Clark. The Iowa women’s basketball player broke the NCAA all-time scoring record with 3,951 career points, and Iowa’s national championship game against South Carolina earned more viewers than the men’s...

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4 Marketing Strategies to Prioritize in 2024

4 Marketing Strategies to Prioritize in 2024

When your company looks ahead at your marketing plans for 2024, you might be wondering how your brand can prepare for expected changes and take advantage of emerging trends. Based on anticipated market conditions and consumer expectations, we’re advising businesses to...

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Marketing Fears for Businesses in 2024

Marketing Fears for Businesses in 2024

As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...

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What We Can Learn About Marketing from NFL Teams

What We Can Learn About Marketing from NFL Teams

While professional American football is one of the most beloved sports in the US, the group that runs it – the National Football League, or NFL – is first and foremost a business. A very, very successful business. The NFL is the most profitable sports league in the world,...

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