Kelsey

The latest news and insight from the marketing world.

 

Weekly Must Reads: April Holiday Edition

Weekly Must Reads: April Holiday Edition

This week, brands capitalized on two smaller holidays with creative campaigns and activations to appeal to their target audience. Catch up on the latest news you may have missed in our Weekly Must Reads. An Impossible Earth Day Campaign In recognition of Earth Day over the...

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The Marketing Power of Sustainability

The Marketing Power of Sustainability

In recent years, as extreme weather patterns and damage to the environment have increased, so has Americans’ priority on sustainability. According to a recent study from Nielsen, 78% of consumers reported that a sustainable lifestyle was important to them. With consumers...

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Weekly Must Reads

Weekly Must Reads

When the business world gets busy, it’s easy to get behind on reading the latest news. Luckily, you can catch up on the latest marketing and advertising stories you need to know in our Weekly Must Reads. “Barbie” Film Posters Spark a New Viral Meme Last week, the first...

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Weekly Must Reads

Weekly Must Reads

Did any brands fool you with their pranks last weekend, or did you think Pepsi’s latest rebrand was just another April Fools’ joke? Catch up on all the news you may have missed (or misunderstood) in our Weekly Must Reads. Brands Troll Their Followers for April Fools' Day...

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Weekly Must Reads: Revival Edition

Weekly Must Reads: Revival Edition

This week, several brands are attempting to engage new, younger audiences by reimagining old campaigns and products. Check out these stories and learn more about the strategies behind them in our Weekly Must Reads. These Stars Are “Built Ford Proud” In Real Life Ford has...

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The Future of Generative AI in Marketing

The Future of Generative AI in Marketing

Generative AI is the latest technological advancement that has our world spinning on its head. These platforms, including ChatGPT and Dall-E, are an advanced form of artificial intelligence that use existing data to create a new output, such as text, code, or an image....

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Weekly Must Reads

Weekly Must Reads

Need a quick refresher on the latest marketing and advertising stories of the week? We’ve got you covered. Catch up on the news you need to know in our weekly roundup. March Madness Brings in Record Ad Spend The men’s and women’s NCAA Tournaments kicked off late last week,...

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Weekly Must Reads: Women Empowerment Edition

Weekly Must Reads: Women Empowerment Edition

Between International Women’s Day and Women’s History Month, March is a key time for brands to focus on connecting with the women in their target audience. Find out how companies are honoring women through new campaigns and initiatives in our Weekly Must Reads. How Brands...

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Weekly Must Reads

Weekly Must Reads

This week saw the launch of two marketing campaigns focused on hard-partying senior citizens...which might not sound like a lot, but it’s weird that it’s happened twice in one week. Check out these out-of-the-box campaigns and other stories you need to know in our Weekly...

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