This week, several brands are attempting to engage new, younger audiences by reimagining old campaigns and products. Check out these stories and learn more about the strategies behind them in our Weekly Must Reads. These Stars Are “Built Ford Proud” In Real Life Ford has...
Generative AI is the latest technological advancement that has our world spinning on its head. These platforms, including ChatGPT and Dall-E, are an advanced form of artificial intelligence that use existing data to create a new output, such as text, code, or an image....
Need a quick refresher on the latest marketing and advertising stories of the week? We’ve got you covered. Catch up on the news you need to know in our weekly roundup. March Madness Brings in Record Ad Spend The men’s and women’s NCAA Tournaments kicked off late last week,...
Between International Women’s Day and Women’s History Month, March is a key time for brands to focus on connecting with the women in their target audience. Find out how companies are honoring women through new campaigns and initiatives in our Weekly Must Reads. How Brands...
This week saw the launch of two marketing campaigns focused on hard-partying senior citizens...which might not sound like a lot, but it’s weird that it’s happened twice in one week. Check out these out-of-the-box campaigns and other stories you need to know in our Weekly...
We write often about how companies strategically use emerging technology in their marketing efforts, but this week, brands have surprised us yet again. Catch up on all the innovative ways marketers are using technology this week in our Weekly Must Reads. Hilton Captures...
This week saw exciting new rebrands and collaborations from disruptors and big players alike. Check out all the latest marketing news you need to know in our Weekly Must Reads. Super Bowl Ads: Social vs. Traditional Last week, we covered the most notable commercials from...
Did you know it’s been nearly 20 years since the start of the social media age? After MySpace’s launch in August 2023, we’ve seen social media evolve from posting simple status updates to creating three-minute-long Reels and communicating through live videos. Over that...
The Kansas City Chiefs weren’t the only winners of the Super Bowl last weekend. Throughout the night, we saw lots of creative, funny, heart-warming, and surprising ads from big brands and newcomers alike. Check out our list below for the top commercials from the night that...
In the tech world, updates and innovations move so quickly it can be hard to keep up. This week, we’ve been reading up on the latest marketing technology news and rounding up all the features you need to know about. Catch up on the latest and greatest in our Weekly Must...