Social media is the key platform for brands and influencers hoping to engage an audience of loyal followers and customers. As such, the most innovative creators are constantly reinventing their social strategies in hopes of finding new ways to increase engagement and boost...
This week’s marketing and advertising campaigns were ruled by two digital giants: TikTok and Amazon. Find out how brands are creatively utilizing these two popular platforms in our Weekly Must Reads. Amazon Promotes Prime Day on TikTok Last week, Amazon celebrated its...
If you keep hearing your friends and colleagues mention Threads, but you’re not quite sure what they’re talking about, you need our Weekly Must Reads this week. Keep reading to catch up on the biggest news you may have missed in the last few days. Threads Sets Record for...
Need a marketing news refresher after the pre-4th of July holiday weekend? Catch up on the biggest stories you may have missed in our Weekly Must Reads. Pepsi Crafts New Sauce for the 4th of July Ahead of the 4th of July holiday weekend, Pepsi introduced a new product to...
The newest marketing campaigns from some of the world’s biggest brands are taking a playful approach to their summer promotions. Check out their new strategies and catch up on all the latest news you may have missed in our Weekly Must Reads. Rockstar’s Spotify Concert...
TikTok has been rising in popularity at a breakneck pace for years. Following the recent mass exodus of Twitter users, their user base has grown even more rapidly – and so has their advertising business. With more than one in five Internet users regularly using TikTok, any...
When the news cycle gets you down, a funny piece of marketing can feel like a breath of fresh air. Catch up on the lighthearted, humorous campaigns brands launched this week (and get an update on the ongoing Reddit strike) in our Weekly Must Reads. Brands Capitalize on...
It’s a summer of collaborations between brands – some that make perfect sense, and some that are quite unexpected. Catch up on the latest creative partnerships you need to know about in our Weekly Must Reads. An American Eagle Summer For their latest summer campaign,...
From Pride to the Women’s World Cup, there are many summer events coming up for brands to celebrate with clever campaigns and innovative advertising. Catch up on the latest news you need to know in our Weekly Must Reads. How Brands are Celebrating Pride For the last few...
It’s been a big week for important announcements and refreshing new campaigns from some of the biggest organizations. Catch up on all the marketing and advertising news you may have missed in our Weekly Must Reads. Google Set to Phase Out Cookies in 2024 Google has finally...