In recent weeks, brands have shifted their marketing strategies to focus on consumers’ changing interests and priorities. Find out how the Olympics, John Deere, and other brands are hoping to appeal to young consumers with their new campaigns in our Marketing Must-Reads....
With the big game only weeks away, brands have started launching their lead-up campaigns and teasing their high-anticipated commercials. Check out the latest Super Bowl ad news you may have missed in our Weekly Must Reads. Volkswagen to Celebrate Their 75th Anniversary...
This week, brands leaned into their funny sides with new campaigns that satirize pop culture phenomena. Catch up and get a laugh from their latest efforts in our Weekly Must Reads. Tito’s Spokescart Pokes Fun at Celebrity Liquor Brands As part of its new brand platform,...
The first full week of 2024 has already resulted in viral moments and major ad tech news. Catch up on all the biggest marketing stories and what we can learn from them in our Weekly Must Reads. Pop-Tarts’ Viral Bowl Game Moment This year, for the first time, Pop-Tarts...
In the final weeks of 2023, brands celebrated the final holidays of the season and prepared for the coming new year with fresh, new campaigns. Catch up on the biggest stories you missed at the end of the year in our Weekly Must Reads. Planet Fitness Crowns Their Mother...
In the final days leading up to Christmas, brands are putting out their final holiday ads and year-end reviews. Catch up on the merriest and brightest campaigns you may have missed in our Weekly Must Reads. Google’s Year-End Campaign Celebrates 25 Years of Search Each...
When your company looks ahead at your marketing plans for 2024, you might be wondering how your brand can prepare for expected changes and take advantage of emerging trends. Based on anticipated market conditions and consumer expectations, we’re advising businesses to...
This week, brands are jumping into the holiday spirit with new campaigns aimed at simplifying their audience’s lives during this busy season. Catch up on the latest holiday campaigns and stories in our Weekly Must Reads. Pizza Hut Rewards Delivery Drivers This month, Pizza...
Need to catch up on the latest marketing and advertising stories of the week? Check out the biggest stories you may have missed in our Weekly Must Reads. Spotify Releases Annual Wrapped Campaign For the ninth year in a row, Spotify has released their year-end Wrapped...
As we wrap up the biggest shopping week of the year, there are many stories and trends emerging that may foretell the results of the rest of the 2023 holiday season. Catch up on all the biggest stories from Cyber Week in our Weekly Must Reads. Black Friday Sees...