The first full week of 2024 has already resulted in viral moments and major ad tech news. Catch up on all the biggest marketing stories and what we can learn from them in our Weekly Must Reads. Pop-Tarts’ Viral Bowl Game Moment This year, for the first time, Pop-Tarts...
In the final weeks of 2023, brands celebrated the final holidays of the season and prepared for the coming new year with fresh, new campaigns. Catch up on the biggest stories you missed at the end of the year in our Weekly Must Reads. Planet Fitness Crowns Their Mother...
In the final days leading up to Christmas, brands are putting out their final holiday ads and year-end reviews. Catch up on the merriest and brightest campaigns you may have missed in our Weekly Must Reads. Google’s Year-End Campaign Celebrates 25 Years of Search Each...
When your company looks ahead at your marketing plans for 2024, you might be wondering how your brand can prepare for expected changes and take advantage of emerging trends. Based on anticipated market conditions and consumer expectations, we’re advising businesses to...
This week, brands are jumping into the holiday spirit with new campaigns aimed at simplifying their audience’s lives during this busy season. Catch up on the latest holiday campaigns and stories in our Weekly Must Reads. Pizza Hut Rewards Delivery Drivers This month, Pizza...
Need to catch up on the latest marketing and advertising stories of the week? Check out the biggest stories you may have missed in our Weekly Must Reads. Spotify Releases Annual Wrapped Campaign For the ninth year in a row, Spotify has released their year-end Wrapped...
As we wrap up the biggest shopping week of the year, there are many stories and trends emerging that may foretell the results of the rest of the 2023 holiday season. Catch up on all the biggest stories from Cyber Week in our Weekly Must Reads. Black Friday Sees...
In the lead-up to Thanksgiving and Black Friday, many major brands launched their first holiday ads of the season last week. Check out their strategies for this year’s holiday shopping season in our Weekly Must Reads. Disney and Verizon Grant Wishes on StARs To promote the...
For most B2C businesses, the holiday season represents the most critical period of the year for sales. Each year, consumer demand spikes in November and December in anticipation of giving gifts and hosting celebrations. Naturally, those sales peak each year on Black Friday...
In recent weeks, brands have been getting in the spooky spirit with creative new promotions targeting Halloween-conscious consumers. Get caught up on the creepy and candy-filled campaigns you missed in our Weekly Must Reads. IKEA Takes on Bedroom Monsters In their new...