When your company looks ahead at your marketing plans for 2024, you might be wondering how your brand can prepare for expected changes and take advantage of emerging trends. Based on anticipated market conditions and consumer expectations, we’re advising businesses to...
This week, brands are jumping into the holiday spirit with new campaigns aimed at simplifying their audience’s lives during this busy season. Catch up on the latest holiday campaigns and stories in our Weekly Must Reads. Pizza Hut Rewards Delivery Drivers This month, Pizza...
Need to catch up on the latest marketing and advertising stories of the week? Check out the biggest stories you may have missed in our Weekly Must Reads. Spotify Releases Annual Wrapped Campaign For the ninth year in a row, Spotify has released their year-end Wrapped...
As we wrap up the biggest shopping week of the year, there are many stories and trends emerging that may foretell the results of the rest of the 2023 holiday season. Catch up on all the biggest stories from Cyber Week in our Weekly Must Reads. Black Friday Sees...
In the lead-up to Thanksgiving and Black Friday, many major brands launched their first holiday ads of the season last week. Check out their strategies for this year’s holiday shopping season in our Weekly Must Reads. Disney and Verizon Grant Wishes on StARs To promote the...
For most B2C businesses, the holiday season represents the most critical period of the year for sales. Each year, consumer demand spikes in November and December in anticipation of giving gifts and hosting celebrations. Naturally, those sales peak each year on Black Friday...
In recent weeks, brands have been getting in the spooky spirit with creative new promotions targeting Halloween-conscious consumers. Get caught up on the creepy and candy-filled campaigns you missed in our Weekly Must Reads. IKEA Takes on Bedroom Monsters In their new...
This week, many of the most noteworthy campaigns came from some of the world’s most prominent food and beverage brands. Find out how marketers are making their products stand out in crowded snack food and beverage categories in our Weekly Must Reads. Oatly Challenges Big...
As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...
This week, we saw notable updates from some of the biggest media giants in advertising. Catch up on the news you missed and find out what the new developments mean for brands in our Weekly Must Reads. The Implications of Ad-Free Tiers on TikTok and Meta Earlier this month,...