Need a quick update on the biggest marketing and advertising stories? Today’s your lucky day. Catch up on the news you need to know in our Weekly Must Reads. Crypto Brands Respond to the Crash Following the historic crypto crash, exchange platform Coinbase is firing back...
The celebrity endorsement has been around nearly as long as advertising itself, but brands are still reinventing how they can use spokespeople most effectively. Check out the newest campaigns and marketing news in our Weekly Must Reads. Sweetgreen Partners with Star...
Have you ever received marketing materials from a potential partner or vendor and noticed how all of their branded materials look seamless and well-coordinated? Brand consistency is crucial to maintaining a professional look and feel throughout the organization. Brand...
Unless you’ve been on a remote island for past week, you probably heard that Elon Musk officially bought Twitter. Do you know what the deal means for advertisers, though? Catch up on the latest discussions and news from across the marketing world in our Weekly Must Reads....
The marketing world is abuzz with new campaigns, celebrity partnerships and experiential ventures. Dive into all the news you need to know in our Weekly Must Reads. Netflix Set to Begin Selling Ads It’s the news heard ‘round the streaming world: after losing subscribers in...
This week, brands are getting creative to connect with audiences in new and engaging ways. Catch up on all the latest strategies and campaigns in our Weekly Must Reads. PBR’s Easter Keg Hunt Who says Easter-themed hunts are just for kids? Pabst Blue Ribbon let adults in on...
From new social advertising features to reimagined brand mascots, it’s been an exciting week in the marketing and advertising world. Catch up on all the latest news you need to know in our Weekly Must Reads. Buy Me Some Peanuts & Cracker Jill Step aside, Cracker Jack –...
In business, we’ve learned that to earn a customer, your company doesn’t always need to have the longest list of features and benefits. What matters most is proving to your specific audience that you have all the features and benefits that matter to them. To prove to...
LinkedIn offers some of the most advanced audience demographic data of any social network site. Companies can delve into specifics on their organic followers and paid ad audience alike, learning important details about their job functions, seniority, industry and more. For...
Ah, April Fool’s Day – the most confusing marketing day of the year. Find out which tricky campaigns made a splash last week, and catch up on all the other need-to-know stories in our Weekly Must Reads. April Fool’s Day Roundup This April Fool’s Day marked the busiest one...