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The latest news and insight from the marketing world.

 

Weekly Must Reads: Pop Culture Edition

Weekly Must Reads: Pop Culture Edition

From Marvel to Mean Girls, advertisers are tapping into consumers’ favorite pop culture moments in their newest campaigns. Catch up on all the stories you may have missed in our Weekly Must Reads. McDonald’s Joins the MCU Marvel’s hit series Loki returned with its second...

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What We Can Learn About Marketing from NFL Teams

What We Can Learn About Marketing from NFL Teams

While professional American football is one of the most beloved sports in the US, the group that runs it – the National Football League, or NFL – is first and foremost a business. A very, very successful business. The NFL is the most profitable sports league in the world,...

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Weekly Must Reads: Brand Refresh Edition

Weekly Must Reads: Brand Refresh Edition

This week, several major businesses are launching brand refreshes to inject new life and interest into their marketing efforts. Catch up on the latest updates in our Weekly Must Reads. JCPenney Makes Their Brand Refresh Count The JCPenney brand has been in turmoil in...

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Weekly Must Reads

Weekly Must Reads

Now that you’re rested and returned from a long weekend break, it’s time to catch up on all marketing and advertising news you missed. Check out the latest clever campaigns from innovative brands in our Weekly Must Reads. Nissan Launches Annual “Heisman House” with Zillow...

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Weekly Must Reads: NFL Edition

Weekly Must Reads: NFL Edition

The start of the 2023-24 NFL season is now just over a week away, and the league’s partners are gearing up with new campaigns and limited-edition products. Catch up on all the ads that premiered this week in our Weekly Must Reads. The NFL Pokes Fun at Scripting Complaints...

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Weekly Must Reads: Summer Sports Edition

Weekly Must Reads: Summer Sports Edition

This summer, brands are taking advantage of popular sporting events and stars to promote their unique product offerings. Catch up on the latest campaigns and sports sponsorships in our Weekly Must Reads. Celsius Is the Official Energy Drink of the MLS As the Women’s World...

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