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The latest news and insight from the marketing world.

 

Marketing Fears for Businesses in 2024

Marketing Fears for Businesses in 2024

As we near the end of another year, many companies have already started planning for 2024. However, planning your upcoming marketing activities can be stressful when you think about all the potential pitfalls and changes we may see in the months to come. If you’re one of...

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Weekly Must Reads: Media Giant Edition

Weekly Must Reads: Media Giant Edition

This week, we saw notable updates from some of the biggest media giants in advertising. Catch up on the news you missed and find out what the new developments mean for brands in our Weekly Must Reads. The Implications of Ad-Free Tiers on TikTok and Meta Earlier this month,...

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Weekly Must Reads: Pop Culture Edition

Weekly Must Reads: Pop Culture Edition

From Marvel to Mean Girls, advertisers are tapping into consumers’ favorite pop culture moments in their newest campaigns. Catch up on all the stories you may have missed in our Weekly Must Reads. McDonald’s Joins the MCU Marvel’s hit series Loki returned with its second...

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What We Can Learn About Marketing from NFL Teams

What We Can Learn About Marketing from NFL Teams

While professional American football is one of the most beloved sports in the US, the group that runs it – the National Football League, or NFL – is first and foremost a business. A very, very successful business. The NFL is the most profitable sports league in the world,...

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Weekly Must Reads: Brand Refresh Edition

Weekly Must Reads: Brand Refresh Edition

This week, several major businesses are launching brand refreshes to inject new life and interest into their marketing efforts. Catch up on the latest updates in our Weekly Must Reads. JCPenney Makes Their Brand Refresh Count The JCPenney brand has been in turmoil in...

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Weekly Must Reads

Weekly Must Reads

Now that you’re rested and returned from a long weekend break, it’s time to catch up on all marketing and advertising news you missed. Check out the latest clever campaigns from innovative brands in our Weekly Must Reads. Nissan Launches Annual “Heisman House” with Zillow...

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