In the content marketing world, we all feel that we could use an extra hour (or dozen hours) in the day. Trends are constantly popping up and fading away and it can be challenging to keep up-to-date. With so many ways to reach your consumers, on so many different...
In today’s market it’s easy to see that consumers want visuals. Facebook, Snap Chat, Twitter, BuzzFeed, Instagram and more have taken video content to the next level. Today it’s so simple for consumers to scroll through their newsfeed and get caught up on everything going...
The Reason so Many Brands Take on Every Social Media Platform When social media first originated, brands were viewed as innovative if they became amongst the first adopters. They would ride the wave until a platform was phased out and move onto the next. Only, the big...
Social media has given brands the power to connect with their consumer and meaningful, two-way dialogue. It can help brands build a soul and reach a wide base of consumers on a deep level. As with the rest of the digital media world, social also gives brands the ability to...
The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry. Twitter is getting rid of Vine If you hadn’t heard, you read...
Event planning is challenging enough, but planning a great event and getting media attention is no easy feat. The added pressure of inviting the right media, getting great coverage and having enough time to give each media personnel the attention they need can make even...
People have their own vision of what public relations is really about. Whether you learned from TV, movies or from watching crisis PR personnel during a press conference “spin” a story, everyone has their own image of what the career is like. However, once you’ve worked in...
Public Relations is one of the most misunderstood professions in existence. With so many layers and aspects that are not apparent to the public eye, it can be easy to be misunderstood. If you are new to the PR industry, there are some key lessons to learn to allow yourself...
“Get out of your head, dude.” I cannot tell you how many times I have heard this expression while sharing my thoughts, ideas or stressors with friends over a cocktail. The truth is, you don’t get far in business without training yourself to look at each challenge from...
It doesn’t take a genius to understand that marketing is a little more complex these days. Your marketing program should be full of a lot of moving parts, built on the idea that marketing is now a two-way street. Gone are the days of the one-way shouting match to get your...