For years, we’ve stressed the importance of maintaining your marketing strategy in the face of economic uncertainty. However, many of the examples we’ve had to reference were decades old and came from another era of marketing. It left us wondering how the advice would play...
New campaigns in marketing and advertising world generated lots of discussion this week, from controversial AI ads to big brand refreshes. Catch up on the biggest news stories you missed in our Marketing Must Reads. Toys ‘R’ Us Creates Ad with OpenAI Last week, Toys ‘R’ Us...
This summer, major brands and media giants are updating their strategies to better meet the needs of their audiences – and boost their profits. Read up on the latest marketing news you may have missed in our must read articles of the week. X Hopes to Win Back Advertisers...
The marketing world is ever-changing, and this week, several major media platforms introduced new ad products that innovative brands can utilize to effectively reach their target audience. Catch up on the latest media announcements and newest ad features in our Marketing...
With several new ads debuting last week, brands are taking a more lighthearted approach to their summer marketing campaigns. Check out the must-see fun ads of the week in our Marketing Must Reads. Topgolf Launches New Puppet Announcers Golf announcers are famous for their...
This week, brands are tapping into star power to launch their newest campaigns. Check out our must-read articles discussing the new ads featuring high-profile athletes, actors, superheroes, and pop stars. Gatorade Features New Generation of Star Athletes Last week,...
In spring 2024, few sports stars shone brighter than Caitlin Clark. The Iowa women’s basketball player broke the NCAA all-time scoring record with 3,951 career points, and Iowa’s national championship game against South Carolina earned more viewers than the men’s...
This week, we’re seeing brands make big moves in the marketing space, from mocking response ads to early bids for Super Bowl spots. Catch up on all the news you may have missed in our Marketing Must Reads. Samsung’s Response to Apple’s “Crush” Commercial Last week, Samsung...
In the advertising world, it’s wise to expect the unexpected. In this week’s Marketing Must Reads, we’re discussing an Apple ad controversy, growing preference for Instagram over TikTok, and other surprising marketing & advertising developments from some major legacy...
Changing consumer habits and priorities have led many businesses to adjust their marketing strategies this year. Find out how top brands are branching into new media and creating new campaigns to appeal to customers in our must-read articles linked below. Spotify Adds...