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The latest news and insight from the marketing world.

 

Marketing Must Reads: Tech Updates Edition

Marketing Must Reads: Tech Updates Edition

The marketing world is ever-changing, and this week, several major media platforms introduced new ad products that innovative brands can utilize to effectively reach their target audience. Catch up on the latest media announcements and newest ad features in our Marketing...

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Marketing Must Reads: Summer Fun Edition

Marketing Must Reads: Summer Fun Edition

With several new ads debuting last week, brands are taking a more lighthearted approach to their summer marketing campaigns. Check out the must-see fun ads of the week in our Marketing Must Reads. Topgolf Launches New Puppet Announcers Golf announcers are famous for their...

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Women’s Sports: An Untapped Marketing Mine

Women’s Sports: An Untapped Marketing Mine

In spring 2024, few sports stars shone brighter than Caitlin Clark. The Iowa women’s basketball player broke the NCAA all-time scoring record with 3,951 career points, and Iowa’s national championship game against South Carolina earned more viewers than the men’s...

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Marketing Must Reads

Marketing Must Reads

This week, we’re seeing brands make big moves in the marketing space, from mocking response ads to early bids for Super Bowl spots. Catch up on all the news you may have missed in our Marketing Must Reads. Samsung’s Response to Apple’s “Crush” Commercial Last week, Samsung...

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Marketing Must Reads

Marketing Must Reads

In the advertising world, it’s wise to expect the unexpected. In this week’s Marketing Must Reads, we’re discussing an Apple ad controversy, growing preference for Instagram over TikTok, and other surprising marketing & advertising developments from some major legacy...

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Marketing Must Reads

Marketing Must Reads

Changing consumer habits and priorities have led many businesses to adjust their marketing strategies this year. Find out how top brands are branching into new media and creating new campaigns to appeal to customers in our must-read articles linked below. Spotify Adds...

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Marketing Must-Reads

Marketing Must-Reads

In recent weeks, brands have shifted their marketing strategies to focus on consumers’ changing interests and priorities. Find out how the Olympics, John Deere, and other brands are hoping to appeal to young consumers with their new campaigns in our Marketing Must-Reads....

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Weekly Must Reads: Super Bowl Preparations

Weekly Must Reads: Super Bowl Preparations

With the big game only weeks away, brands have started launching their lead-up campaigns and teasing their high-anticipated commercials. Check out the latest Super Bowl ad news you may have missed in our Weekly Must Reads. Volkswagen to Celebrate Their 75th Anniversary...

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Weekly Must Reads: Satirical Ads Edition

Weekly Must Reads: Satirical Ads Edition

This week, brands leaned into their funny sides with new campaigns that satirize pop culture phenomena. Catch up and get a laugh from their latest efforts in our Weekly Must Reads. Tito’s Spokescart Pokes Fun at Celebrity Liquor Brands As part of its new brand platform,...

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