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The latest news and insight from the marketing world.

 

Weekly Must Reads

Weekly Must Reads

This week, expect to see the unexpected in the newest marketing campaigns from some of the biggest brands. Keep reading to get the scoop in our Weekly Must Reads. Panera’s Soup-Inspired Swimwear Consumers’ love for Broccoli Cheddar Soup from Panera can’t be stopped by...

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Weekly Must Reads

Weekly Must Reads

Tokyo, travel, and TikTok – oh, my. Catch up on the latest marketing and advertising news of the week in our Weekly Must Reads.   NBC Set to Break Advertising Records During Tokyo Olympics  Delaying the Tokyo Olympics for a year hasn’t stopped advertisers...

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Weekly Must Reads

Weekly Must Reads

Need to catch up on the most recent marketing news? Get ready for stories of rebrands, product rollouts and pop-up shops coming your way. Find out all the details in our new Weekly Must Reads. Victoria’s Secret Kicks Off Its New Marketing Approach After decades of a...

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Weekly Must Reads

Weekly Must Reads

From Father’s Day to Pride Month, brands have had lots of important topics to focus their marketing on in recent weeks. Catch up on all the latest news you need to know in our Weekly Must Reads. Lebron James Inspires a New Reese Campaign What’s marketers’ newest source of...

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Weekly Must Reads

Weekly Must Reads

Marketers have been busy this week with new campaigns, popular TV specials and high-profile mergers. Check out all the updates on the latest marketing and advertising news in our Weekly Must Reads. Twitter Rolls Out Subscription Service Twitter is launching a new round of...

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Correlation vs. Causation in Marketing Data

Correlation vs. Causation in Marketing Data

Each year, ice cream consumption and homicide rates tend to rise at shockingly similar rates. It begs the question: does ice cream really cause people to commit crimes? It should come as no surprise that the answer is no. This is a classic example of correlation, not...

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Weekly Must Reads

Weekly Must Reads

This week, some of the top businesses in the world are taking creative approaches to strengthen their brand recognition and values among consumers. Catch up on the latest campaigns and marketing stories in our Weekly Must Reads. McDonald’s New Ads & Diversity Pledge In...

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Weekly Must Reads

Weekly Must Reads

How are some of the biggest brands reaching their audiences in new, clever ways this week? Check out our Weekly Must Reads for all the latest updates on the news you need to know. Pepsi Dreams of Post-Pandemic Messes Pepsi is the latest brand to launch a campaign dreaming...

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