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The latest news and insight from the marketing world.

 

Marketing Must Reads: Brand Icon Edition

Marketing Must Reads: Brand Icon Edition

Several recent campaigns from some of the world’s biggest brands seek to double down on their values and most iconic brand signifiers. Find out how these major companies are strengthening their brand image in our new Marketing Must Reads. Rare Beauty Launches Global Brand...

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Marketing Must Reads: Halloween Edition

Marketing Must Reads: Halloween Edition

It’s officially crunch time for brands hoping to boost Halloween sales. Read up on the latest spooky marketing and advertising news in our Weekly Must Reads. M&Ms Trick-or-Treat with Ring In a pre-Halloween push, Mars Wrigley has partnered with video doorbell brand...

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Marketing Must Reads: AI Edition

Marketing Must Reads: AI Edition

Despite concerns from some in the industry, AI in marketing isn’t going anywhere. As discussed during last week’s Advertising Week in New York, brands are becoming increasingly AI-savvy, utilizing the technology to optimize campaign metrics and streamline user experiences....

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Marketing Must Reads: Celebrity Edition

Marketing Must Reads: Celebrity Edition

Recently, major brands have launched timely new campaigns with some of pop culture’s biggest names. Find out why these partnerships have been successful for both the businesses and their celebrity partners in our Marketing Must Reads. Beyoncé’s New Ad with Levi’s Earlier...

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Marketing Must Reads: NFL Edition

Marketing Must Reads: NFL Edition

Week 1 of the 2024-25 NFL season had everything: exciting touchdowns, controversial games, Travis Kelce & Taylor Swift, and of course, new marketing campaigns. Catch up on the most notable ads of the new season in our Marketing Must Reads. Pepsi & Paramount...

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Marketing Must Reads

Marketing Must Reads

This week saw major news and announcements from some of the marketing world’s leading technology platforms and partners, as well as a major new brand collaboration. Catch up on the latest news you need to know in our Marketing Must Reads. Google’s Surprise Decision to...

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