Super Bowl teasers have arrived. Keep reading our Weekly Must Reads to find out which commercials you should keep an eye out for during the big game this Sunday.

UberEats Delivers UberWeird Foods

For their first-ever Super Bowl appearance, UberEats employed Jennifer Coolidge, Trevor Noah and Gwyneth Paltrow to create an ad that will surely have everyone talking. The brand dropped multiple teasers for the commercial last week, and each clip showed one of the celebrities taking a bite out of a very inedible delivery from UberEats. Coolidge eats a lipstick that “tastes like purple,” Noah digs into a tube of deodorant, and Paltrow chews on a bite of her own infamous Goop candle.

The campaign, titled “Uber Don’t Eats,” highlights that the company delivers much more than just food. Its buzz-worthy stars and cringe-worthy premise make UberEats’ ad a must-watch during the big game. Find each teaser here: https://people.com/food/super-bowl-2022-gwyneth-paltrow-jennifer-coolidge-trevor-noah-uber-eats/

Nissan’s Action-Packed Ad

Nissan is making its return to the Super Bowl after seven years with a star-studded and thrill-seeking commercial. The first clip of the ad shows Brie Larson convincing Eugene Levy to take a spin in her Nissan Z sports car. Levy quickly transforms into an action movie star, passing his famous co-star Catherine O’Hara and Larson’s Marvel pals, Danai Gurira and Dave Bautista. The commercial includes plenty of car chases, explosions and wild stunts.

The ad ends at a movie premiere as Larson takes back the keys and drives off in a Nissan electric vehicle, which many see as a preview of what’s to come next from the auto brand. Get a first glimpse at the commercial here: https://www.cnbc.com/2022/02/03/super-bowl-2022-ad-nissan-taps-schitts-creek-marvel-stars.html

Frito-Lay Will “Push It” to the Limit

Like many other brands, Frito-Lay will rely on superstar ambassadors in its annual Super Bowl spot – but not in the way you might expect. Megan Thee Stallion and Charlie Puth star as a bird and fox, respectively, singing Salt-N-Pepa’s “Push It” alongside a chorus of other forest animals feasting on Doritos and Flamin’ Hot Cheetos. The ad encourages viewers to “unleash your flamin’ hot,” and Twitter users who include #FlaminHot and #Entry in their conversation about the ad will also be eligible to win a $500 reward.

Frito-Lay will also air a second commercial during the game for its Lay’s brand featuring Seth Rogen and Paul Rudd. You can view teasers for both and find out more details about Frito-Lay’s Super Bowl efforts here: https://www.marketingdive.com/news/frito-lay-reimagines-salt-n-pepas-push-it-in-super-bowl-ad-for-flamin-h/618089/

Arnold Schwarzenegger’s Newest Role

After teasing a “Zeus project” on Instagram last week, Arnold Schwarzenegger revealed that he will star as the Greek god of lightning in BMW’s upcoming Super Bowl ad. The teaser is short, showing “Zeus” in a coffee shop dressed in gold armor and a cape, buzzing with electric sparks as he corrects a barista on the correct pronunciation of his name. The preview doesn’t reveal which product BMW plans to promote in the full ad, but most assume it will feature one or both of its new electric vehicles (hence, the focus on lightning).

Judging by the car commercial lineup for this year’s game, it’s safe to say the future of electric vehicles is upon us. Several other auto brands, including Kia and GM, plan to promote new electric cars in their ads as well. Watch the mythological teaser here: https://adage.com/article/special-report-super-bowl/bmw-super-bowl-commercial-stars-arnold-schwarzenegger/2397226

The Return of the Clydesdales

Budweiser’s return to the Super Bowl this year will fittingly focus on resilience. Directed by Oscar winner Chloé Zhao, the ad shows the brand’s signature Clydesdale injuring its leg while trying to jump a wire fence. The horse must endure pain and setbacks on its journey back to health, but thanks to its determination, the teaser ends with the Clydesdale up and galloping once again, accompanied by the message “In the home of the brave, down never means out.”

In accordance with the commercial’s message, Budweiser also plans to make a donation to the Small Business Relief Fund to support entrepreneurs and small businesses across the US. With the return of the beloved Clydesdale and a timely, needed message, this commercial is sure to tug at viewers’ heartstrings. Check it out here: https://www.adweek.com/agencies/chloe-zhao-directs-budweisers-super-bowl-spot-highlighting-the-resilience-of-a-clydesdale/?itm_source=parsely-api