Weekly Must Reads

Written by Doug

January 2, 2017

The marketing and PR fields are constantly changing. We want to make sure that you are always in the know. We’ve picked out what is trending this week and wanted to share the latest and greatest in the industry.

Instagram Adding Features to Help Users

Instagram is making moves to help users who deal with mental illness. Through this new feature, users can anonymously flag another user’s post if they believe someone needs helps. Read more here: https://thinkradius.com/instagram-develops-feature-to-help-its-users/

Explain Your Job to Me

Spending the holidays getting asked what you do at work can be frustrating to explain over and over again. Send this article to your family members and friends that don’t quite understand what your career in public relations is all about: https://thinkradius.com/what-is-public-relations/

Is That For Boys or Girls?

Maybelline has announced that a man will star in one of their beauty ads for the first time ever. This follows after the brand CoverGirl named their first-ever CoverBoy. Check it out here: http://motto.time.com/4623611/maybelline-beauty-ad-man/?xid=time_socialflow_twitter

 Constantly Going Live

As live streaming grows through the industry, more brands are hiring on camera teams to handle the demand. Learn more about the fast growing needs here: http://digiday.com/brands/livestreaming-booming-brands-want-staff-camera-ready/

Breaking Stereotypes

Brands are steering away from traditional gender norms in their advertisements. See how Audi made a statement with this fantasy toy commercial: http://www.adweek.com/news/advertising-branding/ad-day-audi-zooms-through-toy-aisle-smashing-gender-norms-along-way-175376

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