Halloween is over and it’s officially holiday season in the advertising world. Catch up on the new campaigns and rebrands you need to know in our Weekly Must Reads.

All I Want for Christmas Is Walkers

‘Tis the season for Mariah Carey’s classic Christmas song. The holiday advertising season is officially here, so Carey is kicking it off with her holiday favorite “All I Want for Christmas is You” in a spot for UK snack brand Walkers. The ad fully leans in to the festivities as we hear Carey belt out the Christmas hit, deliver presents to workers on set and eventually fight an elf for the last bag of Walkers crisps.

The new ad promotes Walkers’ limited-edition holiday flavors, including the Pigs in a Blanket flavor that causes the fight. Though relatively unknown here in the US, Walkers is a popular British snack food. It’s similar to Lay’s chips brand here and also owned by PepsiCo. Which brand promotions are you looking forward to watching this season? Get in the spirit and watch the ad here: https://www.thedrum.com/news/2019/11/04/walkers-bags-mariah-carey-full-throated-christmas-ad

Hefty’s Holiday Conversation Killers

Dreading awkward conversations with family this holiday season? Hefty has your clever solution. The brand recently launched a special line of party cups printed with answers to all the uncomfortable questions you’ll be asked at the family party. They included lines like “Yes, I’m single and happy,” “Don’t ask me who I’m voting for,” and simply “No comment.”

To promote the cups, Hefty started posting content on social media and their party cup website, heftypartycupssavetheholidays.com. These new products follow in the path of Hefty’s limited-edition “talking trash bags,” which were also printed with funny phrases, including “Burnt dinners & takeout containers,” and “It’s what’s on the inside that counts.” Check out more about the holiday cups here: https://adage.com/creativity/work/hefty-2019-holiday-party-cups/2213251

Kroger’s Fresh Rebrand

Expect to see brand changes coming soon to your neighborhood Kroger. The Cincinnati-based grocery chain announced a rebrand last week along with a new slogan, “Fresh for everyone.” They’ll keep the swooping K and G letters of their current logo, but they’ve removed the blue oval background and chosen a new font to modernize their brand. According to COO Mike Donnelly, the new slogan is more inclusive and “supports our vision of serving America.”

As part of their rebrand, Kroger plans to launch an ad campaign to familiarize customers with their new look. They will also feature new signage and “Krojis,” or Kroger emojis, through their stores. Learn more and see the new logo here: https://www.usatoday.com/story/money/2019/11/06/kroger-unveils-new-logo-slogan-fresh-everyone/4176110002/

New Year, New Facebook Logo

Can a new logo solve Facebook’s many problems? They sure hope it’ll help. Last week, Facebook introduced a new logo meant to represent the parent company and separate Facebook the company from Facebook the social network. The classic blue square is long gone now, replaced with a simple uppercase wordmark that changes colors to represent WhatsApp and Instagram in addition to Facebook.

In the coming weeks, Facebook will add the new logo to their various social media networks to tie their brands together. This rebrand comes at a time when Facebook’s overall public perception is at an all-time low. What other changes do you think Facebooks needs to make to turn their brand around? Read more and see the new logo here: https://www.theverge.com/2019/11/4/20947854/facebook-new-logo-design-change-parent-company-instagram-whatsapp