In the business world, it’s important to stay up to date on the biggest news each week. Don’t worry, we’ve got you covered. Check out our list of the top marketing and advertising stories you need to know this week.

Facebook Redesign

After years of small changes to the same overall format, Facebook announced they have overhauled their app and website designs. At their developer conference last week, Facebook announced their new design will minimize the News Feed and more prominently display Groups and Events, their fastest-growing features. This redesign marks a big transition for the social network, away from mass public sharing and toward personal conversations with smaller communities.

For many brands, this means a shift in their overall Facebook strategy. Instead of sharing updates with a wide audience, the new design encourages creating smaller groups and specific events. It will also change the advertising format, potentially creating a higher price tag to stay in front of a large audience. Find out more details here: https://www.inc.com/jason-aten/here-are-3-reasons-facebooks-new-design-matters-more-than-you-might-think.html

Burger King’s Unhappy Meals

For months, Burger King has been subtly (and not-so-subtly) taking on McDonald’s with new products and promotions. Their latest campaign, called “Real Meals,” is a jab at the classic Happy Meal. Burger King launched their Real Meals this month to highlight mental health challenges and encourage people to #feelyourway. The boxed meals are titled with different emotions, including the Pissed Meal, Salty Meal and IDGAF Meal.

The first ad for the campaign shows a video of various individuals sharing their struggles with mental health. It closes with a pointed message, saying “No one is happy all the time. And that’s OK.” The campaign has received mixed reviews overall. Some fans thanked the brand for supporting this issue, while others say they’re exploiting mental health struggles. Check out the ad and form your own opinion here: https://www.businessinsider.com/burger-king-real-meal-counters-mcdonalds-happy-meals-2019-5

Celebrate Cinco de Mayo with Guac to Go

If there’s two things young Americans stereotypically love, it’s brunch and guacamole. To celebrate Cinco de Mayo last weekend, Tostitos and Avocados from Mexico teamed up to deliver Mexican- and brunch-themed snacks. They created mobile carts to travel the streets of New York City with fun recipes like SalsaGuac or Avocado TOSTitos.

Avocado fans outside of New York joined in on the fun by visiting displays at grocery stores all over the US. Both brands provided more fun recipes, including Brunch Chilaquiles and Cinco Layer Dip on both of their websites. Read on about the latest brand partnership here: https://www.prnewswire.com/news-releases/tostitos-and-avocados-from-mexico-team-up-to-bring-tableside-guac-to-the-streets-of-nyc-cinco-central-promotion-to-retailers-nationwide-300836967.html

Avengers Endgame Goes Light on Marketing

In case you missed the constant buzz on social media, Avengers: Endgame premiered a couple weeks ago with one of the largest opening weekends of all time, grossing $1.2 billion worldwide. The megamovie is the culmination of nearly a decade of Marvel movies and has earned praise from both critics and fans. The way they marketed the movie, though, is just as noteworthy as the movie itself.

Unlike most movie promotions, Endgame’s trailers and ads revealed very little of the plot, while the film’s cast and crew used the hashtag #DontSpoilTheEndgame to encourage fans to keep spoilers to themselves. They also released very few trailers and TV commercials in comparison to past Marvel movies. Yet, the blockbuster still crushed box office records even more than expected. How did Endgame stand so well on its own? Check out more details here and let us know your thoughts: https://www.forbes.com/sites/scottmendelson/2019/04/19/avengers-endgame-trailers-infinity-war-captain-marvel-star-wars-dark-knight-last-jedi-us/#79cf84bc1f3a